The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data is critical to making informed decisions on content acquisition, distribution, and programming. By analyzing the case of "The Tonight Show Starring Jimmy Fallon" in New Zealand throughout October 2023, we can see the value of demand data in decision-making.
Demand data offers TV executives a way to estimate the value of their content library, assess whether a series drives subscriptions, and mitigate churn. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region. In the case of "The Tonight Show Starring Jimmy Fallon," this data demonstrates its outstanding audience demand over the last 30 days, which represents a significant increase compared to the last 90 days. Additionally, its exceptional longevity and momentum present a healthy and profitable content library for any platform.
Furthermore, demand data allows executives to develop optimal marketing strategies, increase engagement, and retain or attract subscribers. For example, analyzing "The Tonight Show Starring Jimmy Fallon" in New Zealand, we note that the show's audience demand has decreased slightly. However, we can also observe a spike in demand mid-October, which indicates a particular marketing campaign or guest appearance resonated with the audience, and this could be replicated in the future to keep the audience engaged.
Demand data also allows TV executives to quantify a show's international demand relative to its home market and estimate its travelability. This data reveals the worldwide outstanding demand of "The Tonight Show Starring Jimmy Fallon" and is key indicated points from other territories. We can see the United States is the most in-demand market, followed by China, Germany, Canada, and Indonesia, exhibiting "outstanding" demand in each of these territories. In other territories, like Iceland, Australia, France, and Hungary, the show achieved exceptional demand.
By identifying trends in audience taste, TV executives can deduce which elements of existing content fans like the most and optimize upcoming production for success. Additionally, demand data helps identify undiscovered whitespace in markets and showcasing under-monetized titles to reposition for significant opportunity markets.
In summary, demand data offers a means of acquiring and disseminating content that is tailored to the audience's tastes, preferences, and cultural milieu. It helps producers, distributors, and talent agencies to determine the value of titles, assess a show's ability to mitigate churn and drive subscriptions, and optimize marketing campaigns. In conclusion, Parrot Analytics’ demand data is a crucial component to TV executives’ decision-making machinery across the industry.
The Tonight Show Starring Jimmy Fallon's travelability to New Zealand in the last 30 days is 25%, which means that the audience demand for The Tonight Show Starring Jimmy Fallon is 25% of the demand in its country of origin, United States. Click through to another market to discover how well The Tonight Show Starring Jimmy Fallon travels internationally.
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Acquire the best shows from partners such as NBC to fortify your competitive position in New Zealand. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Tonight Show Starring Jimmy Fallon), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s The Tonight Show Starring Jimmy Fallon is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in New Zealand, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Tonight Show Starring Jimmy Fallon, for example, can be assessed for a market e.g. New Zealand, which can then be benchmarked against genre averages (e.g. Late Night Talk Show), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:02 p.m. PST using television demand metrics from Parrot Analytics for The Tonight Show Starring Jimmy Fallon in New Zealand. We provide our partners with extensive TV series analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.