The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, understanding the audience demand for your content is crucial to making informed content decisions. Using Parrot Analytics' demand data, you can evaluate the appeal of your content, understand how well it has held up over time, and identify ways to maximize audience engagement. Let's look at how Parrot Analytics' demand data can inform decisions based on the case of "Thomas & Friends" in New Zealand.
The first question "Thomas & Friends" can answer is how much is this series worth? Parrot Analytics content valuation system reveals the dollar value contribution of any title, to any platform, in any region. The content valuation answers questions such as the baseline value of a title, how much the series is worth, or how it is performing as an acquisition-driving or churn-reducing title. With the outstanding demand for "Thomas & Friends" in New Zealand, it is safe to say that this series has significant value in the region.
Parrot Analytics demand data allows you to determine how much to spend on acquiring or producing content. Demand data can help you identify what elements of existing content fans like the most and which types of content exhibit an opportunity to acquire or produce. Therefore, for an executive at an SVOD platform looking to grow its subscriber base, "Thomas & Friends" can be the star show that brings in the right audience.
The next question is how to optimize the series' global potential. As the demand data suggests, "Thomas & Friends" is popular in several countries worldwide. Its franchise potential, travelability, and momentum are all outstanding, enabling market expansion in the future. By leveraging demand data, an executive can gain insights into how funds should be allocated to maximize future content investments.
Another question is how to optimize the release strategy and pricing of content. Understanding audience demand, executives can make informed decisions about how to market their content campaigns. By examining the trends of the audience's response to the series, executives can adjust the release strategy and pricing to capture maximum value.
Looking to the future, executives can use Parrot Analytics' demand data to inform pre-release marketing, mapping local whitespaces, franchisability, momentum, reach, and more. By using insights from demand data, experts can better understand audience preferences and the direction of the entertainment industry. In the case of "Thomas & Friends," through analyzing data on its performance in New Zealand and various global markets, executives can identify and replicate the elements of this show that appeal to a wide range of audiences.
Thomas & Friends's travelability to New Zealand in the last 30 days is 51%, which means that the audience demand for Thomas & Friends is 51% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Thomas & Friends travels internationally.
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Are you seeking distribution for Thomas & Friends? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as New Zealand, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as ITV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in New Zealand. Contact us now to leverage a return-focused selection criteria for title acquisition from ITV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Thomas & Friends. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as ITV to fortify your competitive position in New Zealand. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Thomas & Friends), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as ITV by incorporating country-specific trend and market demand factors for all markets including New Zealand. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Thomas & Friends, including those that have not even been released. Appeal to your target markets, including New Zealand, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular ITV‘s Thomas & Friends is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in New Zealand, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Thomas & Friends, for example, can be assessed for a market e.g. New Zealand, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been modified on March 29, 2024, 4:42 a.m. PST using global demand metrics from Parrot Analytics for Thomas & Friends in New Zealand. We provide our partners with far-reaching television series expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.