The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data analytics to make more informed decisions, including content valuation, content acquisition, distribution, and programming. Let us take the example of "Attack On Titan" in the Philippines in October 2023 to illustrate.
Content Valuation:
When it comes to content valuation, you can determine the worth of a title or content library by finding out how much demand it generates. In the case of "Attack On Titan," we can see that it has an outstanding demand in the Philippines, with 10.8 times the audience demand of the average show and is performing better than 99.7% of all anime titles in the country. The show's exceptional international demand, according to the Parrot Pulse report, makes it a valuable asset for any streaming service.
Content acquisition and distribution:
By acquiring a title such as "Attack On Titan," a platform can expect to engage audiences with similar tastes as they would be attracted by the other titles that have high affinity scores with the show, as listed in the report. They include titles such as "Game Of Thrones," "The Walking Dead," and "The Mandalorian." With a strong travelability score, a show like "Attack On Titan" has global appeal, giving SVOD platforms an opportunity to acquire content with follower bases extending beyond the region of origin.
Programming Decisions:
Content consumption primarily increases in SVOD platforms with an increase in subscriptions and a reduced churn rate. Executives can consider shows with an exceptional reach in the market like "Attack On Titan," therefore driving more subscriptions and retaining current subscribers likely to consume the show. Simultaneously, through data mining, content creators can identify patterns in fan behavior for targeted programming optimization of upcoming shows.
Other insights that the "Attack On Titan" demand data analytics provides include audience demand for the show in the Philippines and other countries, travelability, momentum, franchisability, longevity, and the show's reach. It also provides information on how the show has performed over time and within the last 30 days in particular markets.
Demand data analytics can help entertainment executives make informed content decisions, including content valuation, acquisition, distribution, and programming. This information is critical to streaming platforms, TV production companies, studios, content distributors, and talent agencies. By leveraging Parrot Analytics' demand data, these entertainment executives can take a data-driven approach, increasing their chances of success in today's ever-competitive entertainment industry.
Attack On Titan (進撃の巨人)'s travelability to Philippines in the last 30 days is 71%, which means that the audience demand for Attack On Titan (進撃の巨人) is 71% of the demand in its country of origin, Japan. Click through to another market to discover how well Attack On Titan (進撃の巨人) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular MBS‘s Attack On Titan (進撃の巨人) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Philippines, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Attack On Titan (進撃の巨人), for example, can be assessed for a market e.g. Philippines, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 28, 2024, 7:58 a.m. PST using demand analytics from Parrot Analytics for Attack On Titan (進撃の巨人) in Philippines. We provide our partners with extensive TV industry expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.