The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive in the entertainment industry, you are always looking for ways to make more informed decisions about content. This is where Parrot Analytics' demand data can help. By using demand data, you can better understand what audiences are watching, what they like, and what they want to see more of. Let's take some insights from "Batang Quiapo" to show how this works.
First, content valuation is a top concern for TV executives. So, how can we use demand data to better value content? Parrot Analytics provides a content valuation system that is powered by global content demand and supply. Using demand data, executives can better understand how much a title is worth and what its contribution is to a platform. In the case of "Batang Quiapo," we see that it has outstanding demand in the Philippines, with 16.4 times the audience demand of the average show in the country over the last 30 days. This is the kind of data that can be used in a content valuation system to help executives better understand the value of their series or entire library on a streaming service.
If you're thinking about acquisition or distribution decisions, demand data can help you understand what type of content is exhibiting potential in the market. By examining the Top 10 global markets where "Batang Quiapo" is most in-demand, leaders can make decisions about whether to invest in distributing the show in countries where there is high demand. In this case, the Philippines is "Batang Quiapo"'s number one market globally. Making licensing or acquisition decisions based on demand data is a smart way to ensure that you pick the right content for your platform.
Demand data can also inform your programming decisions. By examining other shows that fans of "Batang Quiapo" watch, executives can get an idea of what other content might be popular with these audiences. You can use this information to program your schedule accordingly, or to make decisions about which content to produce or acquire next.
If you're concerned with retaining subscribers or growing a platform's audience, then demand data can help you make decisions about which content will be most effective. In the case of "Batang Quiapo," we see that its momentum (the pace of growth in demand) is exceptional. Similarly, its travelability (international demand) is okay, suggesting that the show may have potential in other countries. By understanding the show's reach (the number of people expressing demand), executives can decide if "Batang Quiapo" can be used to grow the audience of their platform.
All in all, executives can take advantage of demand insights to make informed content decisions. In the case of "Batang Quiapo," its popularity and outstanding demand uplift can be used to improve decision-making and promote better content on any platform.
This is Batang Quiapo's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Batang Quiapo travels internationally.
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Capture more value from content opportunities in Philippines as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the genre and assess the strengths and weakness of the competition’s content e.g. ABS-CBN, leading to increased commercial efficiency and ROI.
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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including . Using audience demand data, explore markets such as Philippines to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Batang Quiapo from partners like ABS-CBN.
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Are you seeking distribution for Batang Quiapo? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Philippines, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as ABS-CBN to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Philippines. Contact us now to leverage a return-focused selection criteria for title acquisition from ABS-CBN by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Batang Quiapo. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as ABS-CBN to fortify your competitive position in Philippines. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Batang Quiapo), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as ABS-CBN by incorporating country-specific trend and market demand factors for all markets including Philippines. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including . Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Batang Quiapo, including those that have not even been released. Appeal to your target markets, including Philippines, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular ABS-CBN‘s Batang Quiapo is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Philippines, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ABS-CBN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Batang Quiapo, for example, can be assessed for a market e.g. Philippines, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 16, 2024, 4:30 a.m. PST using demand data from Parrot Analytics for Batang Quiapo in Philippines. We provide our partners with far-reaching content workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.
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