The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand data can greatly inform decisions related to content acquisition, distribution, programming, and content valuation.
One example of how demand data can be used is through the analysis of the show "Bebefinn" in the Philippines for the month of October 2023. With outstanding demand of 14.4 times the audience demand of the average show in the Philippines, "Bebefinn" is a highly popular show. Its demand has been increasing recently, which suggests that it may be a valuable asset for the platform. By examining how "Bebefinn" performs in comparison to other shows in the Philippine market, one can understand its share of the audience's attention and determine its value relative to other content assets held by the platform.
Moreover, the Parrot Pulse rating for "Bebefinn" measures six dimensions of the show's performance, revealing exceptional worldwide audience demand, travelability, momentum, franchisability, and good longevity. Understanding these metrics is important in decisions around content acquisition, as it provides insight into the show's potential global reach, how effective its marketing campaign has been, its ability to propagate spin-offs or create franchises, and more.
The analysis helps executives identify broadcasts that have a high affinity with the audience and explore data about popular genres, resulting in informed production and acquisition decisions. Furthermore, pinpointing these patterns in data analysis is a comprehensive indication of the direction the current market is taking and what type of content is most in demand at that given time.
For example, executives could use insights derived from "Bebefinn" to make programming decisions that enhance the chances of retaining subscribers or attracting new ones. The outstanding demand of "Bebefinn" in the music genre in the Philippines, ranking in the 99.9th percentile, highlights the benefit of making genre-specific programming decisions, adjusting programming schedules, and securing rights to other notable music-themed content.
Overall, understanding audience demand data not only gives entertainment executives a more informed and data-driven decision-making process, but it also helps them maximize their content assets' value on a global scale. The economic content valuation system powered by Parrot Analytics' demand data can reveal content's dollar value contribution to any platform in any region, helping executives make informed decisions when considering acquiring, distributing, or programming a show.
Bebefinn's travelability to Philippines in the last 30 days is 79%, which means that the audience demand for Bebefinn is 79% of the demand in its country of origin, United States. Click through to another market to discover how well Bebefinn travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Bebefinn is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Philippines, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bebefinn, for example, can be assessed for a market e.g. Philippines, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using global tv demand metrics from Parrot Analytics for Bebefinn in Philippines. We provide our partners with far-reaching TV industry competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.