The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive considering the acquisition, distribution, or programming of TV series in the Philippines or any other market around the world, demand data can provide valuable insights for making informed decisions. Let's use the real-life example of "Encantadia" to demonstrate how this works.
Demand for "Encantadia" in the Philippines has been outstanding over the last 30 days with 11.5 times the audience demand of the average show. This high demand can be an indication of how much a show is valued and can help to calculate the dollar value contribution of any title, to any platform, in any region through content valuation based on demand data. In comparison to its 90-day performance, demand for "Encantadia" has been increasing recently.
"Encantadia" has moved up in rank by 70 spots during October in the Philippines, reflecting the growth in audience demand. This can be a crucial factor to consider for the executives when deciding on the content acquisition or programming as the show continues to gather its audience. Another important aspect to look into is the peak rank that the show has achieved. In this case, it was the #5 show in the Philippines.
The Parrot Pulse, which measures different dimensions to assess the show's performance, reveals that "Encantadia" has extraordinary demand across all platforms but average travelability, which means that its international demand may not be as high as it is in the Philippines. However, the show has good momentum, which reflects its pace of growth.
It is important to know the genre of a show because it helps to understand the target audience and to develop relevant and engaging content. "Encantadia" ranks at the 99.8th percentile in the drama genre in the Philippines, meaning that it has higher demand than 99.8% of all drama titles in the market.
Another valuable piece of information that demand data can provide is the insight into the types of content that "Encantadia" fans like to watch. This data can be used as a reference by the executives when acquiring or programming similar titles.
Demand data can also offer insight into the potential of a show for future developments such as spin-offs. In this case, "Encantadia" has poor franchisability (spin-offs potential). However, it is worth noting that the show has proven its success in maintaining the demand over time with an "okay" score on longevity.
Finally, the executives can use the top 10 global markets where "Encantadia" is most in-demand over the last 30 days to decide whether to expand the distribution of the show in those markets. The Philippines is "Encantadia"'s number one market globally with an audience demand of 1.6x. The executives may analyze the show's potential for growth in the other markets where the show has average demand.
In conclusion, demand data offers a wealth of insights to the entertainment executives when making informed decisions about acquisition, distribution, or programming. With shows like "Encantadia" providing a shining example of its value, demand data has become a crucial tool in the arsenal of the entertainment industry.
This is Encantadia's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Encantadia travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular GMA‘s Encantadia is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Philippines, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for GMA and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Encantadia, for example, can be assessed for a market e.g. Philippines, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:02 p.m. PST using global demand analytics from Parrot Analytics for Encantadia in Philippines. We provide our partners with essential TV analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.