The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly trying to make more informed content decisions and one way to do so is by utilizing demand data. Parrot Analytics is one such company that can help you with this.
By analyzing the demand data for "Foundation" in the Philippines for the month of October 2023, you can gain valuable insights that could help with your content, acquisition, distribution, and programming decisions.
Firstly, content valuation can be conducted by using the demand data for "Foundation". This can help you determine how much to spend on content and what the baseline value of a title might be. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region.
Secondly, you can use the demand data for "Foundation" to evaluate the show's performance in the Philippines compared to its performance globally. According to the data, "Foundation" has outstanding demand in the Philippines, 10.9 times the audience demand of the average show in the country over the last 30 days. This information could be useful for programming and distribution decisions in the Philippines.
Thirdly, the data reveals "Foundation" has exceptional travelability, meaning it has international demand relative to its home market. This could be useful information for acquisition decisions if you are looking to expand your content library globally.
Fourthly, you can leverage the demand data to inform your marketing decisions. The data reveals that during October 2023, the demand for "Foundation" spiked in the Philippines. Knowing when demand spikes occur can help with optimal release strategy and pricing.
Finally, by examining the top 10 global markets where "Foundation" is most in-demand over the last 30 days, you can gain insights into which markets have high potential for growth. For example, the demand for "Foundation" in the United States is 16.3x the average TV show demand, indicating this is a highly valuable market for the show.
Overall, using demand data can inform your strategic decision-making process as an entertainment executive and help you make more informed content, acquisition, distribution, and programming decisions.
Foundation's travelability to Philippines in the last 30 days is 40%, which means that the audience demand for Foundation is 40% of the demand in its country of origin, United States. Click through to another market to discover how well Foundation travels internationally.
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in Philippines. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Foundation), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Foundation is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Philippines, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Foundation, for example, can be assessed for a market e.g. Philippines, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on Feb. 28, 2024, 1 p.m. PST using global television demand datasets from Parrot Analytics for Foundation in Philippines. We provide our partners with deep TV capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.