The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly making decisions about which TV series to produce, acquire, distribute, or program on your platform. You need to evaluate both the current and future potential of each series to make informed decisions.
Demand data can be a valuable tool to help you better understand the audience's preferences, anticipate future trends, and make data-driven decisions. The recent analysis of "Invincible" in the Philippines is an excellent example of how demand data can help you make strategic decisions about your content.
First and foremost, demand data is directly related to content valuation. Using demand data, you can calculate the ROI of a specific title for any platform. You can also estimate how much a series is worth and predict its potential value over time. For instance, Parrot Analytics content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region.
When it comes to "Invincible," the demand data for the Philippines reveals that it has a demand of 10.9 times the audience demand of the average show over the last 30 days, which means that only 2.7% of all TV shows have this level of demand. This indicates the potential monetary value the show may bring to the platform. The fact that the demand for this show has been recently increasing is also promising for the platform.
Moreover, demand data can help you assess a TV series' ability to drive subscriptions and mitigate churn. In the Philippines, audience demand for "Invincible" has increased by 68.4% during October, indicating its potential to attract new subscribers or retain existing ones.
Demand data also enables you to map local whitespace and find new opportunity markets through content distribution. By examining the top 10 global markets where "Invincible" is most in-demand over the last 30 days, we can see that the show's potential is not limited to the Philippines. In each of these markets, the show outperforms the demand of the average TV show. Therefore, the platform may consider expanding the distribution of the show to more global markets.
Additionally, demand data can inform decisions such as which titles to acquire, which genres to focus on, what type of content exhibit opportunity to acquire or produce, and what platforms to target for distribution of content. Other insights gained from this data include optimal pricing and release strategies, pre-release marketing campaign optimization, and competitive benchmarking.
In conclusion, as an entertainment executive, demand data is a valuable asset that can help inform your content decisions and increase the success of your platform. The demand data from "Invincible" indicates its potential worth and the possibility of its continued success. By leveraging demand data, you can make informed decisions about producing, acquiring, distributing, or programming TV series and ultimately drive more audience engagement and commercial success for your platform.
Invincible's travelability to Philippines in the last 30 days is 27%, which means that the audience demand for Invincible is 27% of the demand in its country of origin, United States. Click through to another market to discover how well Invincible travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Invincible is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Invincible also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Philippines, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Invincible, for example, can be assessed for a market e.g. Philippines, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 18, 2024, 2:04 p.m. PST using tv demand analytics from Parrot Analytics for Invincible in Philippines. We provide our partners with deep TV analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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