The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment industry professional, it pays off to use data to inform business decisions when it comes to content. Gathering audience demand data can help TV executives make more informed decisions related to content acquisition, programming decisions and distribution. Parrot Analytics' content valuation system reveals the dollar value contribution of any title, to any platform, in any region.
Using Little Baby Bum as an example, the show has excellent audience demand in the Philippines over the last month. It is essential to note that the show also outperforms the demand of the average TV show in the top ten global markets, indicating exceptional momentum and reach. The show also has exceptional franchisability, longevity, and travelability, making it a strategic asset. Besides, Little Baby Bum has a unique ability to cross borders, broadening its target demographic and securing more partnerships.
Demand data also helps identify gaps in the market that creators and producers can capitalize on, testing show concepts to best meet viewer preferences. It also helps to assess gaps in the genre identification following geographic specificity.
Using demand data can help determine the popularity of a TV series relative to its market average or other markets in the world. It can provide insights on where in the world a show is in-demand and what genres attract more audiences in specific regions. For Little Baby Bum, it is in demand in Ireland, Trinidad & Tobago, Canada, the Philippines, New Zealand, Australia and Jamaica. Understanding the popularity of a title in a region can help decide its distribution and licensing deals.
TV executives can use demand data to go beyond content acquisition and programming based on a show's current popularity. They can use it to explore the potential of under-monetized titles and focus on lowering marketing spend, as well as how to establish the power of established titles with the capacity to boost engagement and minimize churn. Understanding audience tastes can also help in developing partnerships or creating branded content.
Furthermore, demand data allows executives to monitor the performance of their shows over time, allowing them to evaluate its longevity, momentum, franchisability and reach. This consideration is essential as it informs future investment decisions and helps executives determine if a show is worth acquiring or creating. With Little Baby Bum, it has a fantastic demand that has been increasing, indicating its growing popularity. By studying the Parrot Pulse and demand data, executives can keep an eye on shows’ momentum and popularity and adjust their programming, acquisition or distribution strategy accordingly.
In summary, using demand data is key for entertainment industry executives to make informed decisions when it comes to content acquisition, distribution, and programming that can drive conversions, increase engagement, and reduce churn. Parrot Analytics' content valuation system, which makes use of audience demand, can help answer a wide range of questions that executives have, including how much a show is worth, estimating cannibalization, and assessing the value of exclusivity. Overall, demand data is an essential tool for TV executives to stay ahead of the competition and retain audiences by providing the TV shows they adore and enjoy.
Little Baby Bum's travelability to Philippines in the last 30 days is 67%, which means that the audience demand for Little Baby Bum is 67% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Little Baby Bum travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular youtube‘s Little Baby Bum is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Philippines, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for youtube and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Little Baby Bum, for example, can be assessed for a market e.g. Philippines, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 19, 2024, 2:02 p.m. PST using global tv demand content analytics from Parrot Analytics for Little Baby Bum in Philippines. We provide our partners with valuable television analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.