The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Masha and the Bear is an outstanding example of how demand data can be used to inform content decisions. Through Parrot Analytics' demand-driven approach, we can see that the show has 13.5 times the audience demand of the average show in the Philippines over the last 30 days, which is exceptional. This high demand should encourage content distributors and streaming platforms to actively acquire or produce similar content to cater to the interest of their audience.
Content valuation using demand data provides a clearer picture of a show's economic value. In the case of Masha and the Bear, the demand data shows that the global audience contribution of the show to any platform in any region is exceptional while its travelability metric, which quantifies the show's international demand relative to its home market, is outstanding. These metrics are crucial indicators of the show's economic value, which should be used by acquisition and distribution executives when making strategic decisions.
The genre category of Masha and the Bear, comedy, also has a significant impact on the demand for a TV show. The demand data shows that Masha and the Bear ranks at the 99.9th percentile in the comedy genre in the Philippines in October, which means it outperforms 99.9% of all comedy titles in the Philippines over the same period. This finding should be of great interest to TV programming directors and production companies as they consider producing or acquiring comedic titles for their audience.
Moreover, television executives can use demand data to identify and analyze viewer trends in their local market or on a global scale. For instance, in the Philippines, viewers of Masha and the Bear are also interested in shows like Peppa Pig, LEGO City Adventures, and Dinosaur Train. This data can be used to inform content acquisition and programming decisions towards expanding their catalog, catering to the audience preferences, and retaining or increasing subscribers.
The peak audience demand of Masha and the Bear increased by 4.8% in comparison to the last 30 days and was 14.5 times the average over the same period. These metrics are crucial indicators of the show's audience growth and popularity, which can inform TV executive's long-term strategic decisions regarding commissioning a new season, licensing, or investing in related merchandise.
The Parrot Pulse report also reveals that Masha and the Bear has exceptional momentum, longevity, and franchisability metrics globally. These metrics suggest that the show has an excellent outlook for growth, which can inform executive decisions on expanding the show into other markets, producing spin-offs or developing merchandise for the franchise, and prolonging its lifespan through possible renewals.
Finally, understanding the show's global performance across six dimensions, including travelability, momentum, franchisability, reach, audience demand, and longevity, can provide specific data points that inform strategic decision-making. For instance, Masha and the Bear's demand in the Philippines was 62% of its demand in Russia, its country of origin. By comparing the performance of Masha and the Bear on a rolling year basis vs the last 30 days across different markets, we can see where it outperforms the average TV show and gauge its performance in different content markets. Therefore, demand data can be used to inform decisions on content acquisition and licensing, programming, production, and distribution strategies to ensure continued growth and profitability.
Masha And The Bear's travelability to Philippines in the last 30 days is 35%, which means that the audience demand for Masha And The Bear is 35% of the demand in its country of origin, Russia. Click through to another market to discover how well Masha And The Bear travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Russia-1‘s Masha And The Bear is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Philippines, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Russia-1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Masha And The Bear, for example, can be assessed for a market e.g. Philippines, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 29, 2024, 12:57 a.m. PST using global demand content analytics from Parrot Analytics for Masha And The Bear in Philippines. We provide our partners with smart OTT insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.