The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are often tasked with making content decisions that can make or break the success of your platform. By utilizing demand data, you can make more informed decisions that can help you increase engagement and attract a wider audience. Let's examine how Parrot Analytics' demand data for "Mga Batang Poz" can be used to help entertainment executives make strategic decisions.
Content Valuation: Using demand data, OTT platforms or SVOD platforms can assess how much a title like "Mga Batang Poz" is worth in a particular market or globally. They can also determine how much of its value is being driven by demand for a particular actor or storyline. They can even use the baseline value of the title to evaluate acquisition strategies and to measure its ability to drive subscriptions and mitigate churn.
Programming Decisions: Demand data helps production and studio teams identify popular genres or content that exhibit opportunities to acquire or produce. Using demand data can also pinpoint the best release strategy, price point, and marketing campaign to optimize the potential success of a particular TV series. Furthermore, it can uncover under-monetized titles, reveal taste clusters of the current audience, help generate affinity analysis (such as identifying the best brand or talent to partner with), and even help to map local whitespaces.
Distribution Decisions: Demand data helps content distributors to identify new opportunities for content distribution by highlighting the most popular genres and the growth of demand in new markets. Parrot Analytics helps to calculate ROI for specific titles and assesses its ability to drive engagement across the rest of the catalog, informing decisions for platform-specific marginal revenue contribution.
Acquisition Decisions: TV series financing companies and entertainment talent agencies would primarily use demand data for making better content acquisition decisions. They could leverage Parrot Analytics' content valuation system to calculate the content's ROI for any given platform and predict which titles have the potential to grow the audience or retain current subscribers.
Based on the example of "Mga Batang Poz," we see that demand for the show in the Philippines is outstanding, with 10.8 times the audience demand of the average show. Executives can use this knowledge to make more informed content decisions, including choosing to syndicate with local television networks, choosing a smart launch date, or focusing marketing efforts that are unique to the Philippines. Additionally, executives can glean that "Mga Batang Poz" has incredible demand in India, Pakistan, and Nigeria--data that can inform the decisions of the content distributor and the platform.
In conclusion, demand data is an essential tool for any entertainment executive looking to make informed decisions about content, acquisition, distribution, and programming. Parrot Analytics offers data and analysis that can unlock insights into the particular characteristics of a show or title, and this information can show executives which strategies will be most effective in the long term. From content valuation to fracking the global appeal, demand data is the key to unlocking insights that can help your platform reach new heights.
This is Mga Batang Poz's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Mga Batang Poz travels internationally.
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Acquire the best shows from partners such as iWant to fortify your competitive position in Philippines. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Mga Batang Poz), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Mga Batang Poz, including those that have not even been released. Appeal to your target markets, including Philippines, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular iWant‘s Mga Batang Poz is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Philippines, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for iWant and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mga Batang Poz, for example, can be assessed for a market e.g. Philippines, which can then be benchmarked against genre averages (e.g. Teen Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 19, 2024, 2:01 p.m. PST using television demand analytics from Parrot Analytics for Mga Batang Poz in Philippines. We provide our partners with essential TV industry workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.