The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive or content distributor, understanding the demand for a show can be critical in determining whether to acquire it or launch it on your platform. With Parrot Analytics' demand data for "Moon Knight" in the Philippines, executives can make more informed decisions.
Content valuation can be applied to "Moon Knight" to reveal its economic worth based on demand data. For instance, executives can use demand to determine how much to spend on the series. With outstanding audience demand 10.1 times higher than the average show in the Philippines, "Moon Knight's" value is established. Demand shows that only 2.7% of all TV shows have this show's level of demand, positioning it as a highly valuable asset.
Demand data can also help with distribution decisions as it can inform which platforms should be targeted for content distribution. "Moon Knight" has achieved exceptional worldwide audience demand across all platforms and has exceptional travelability, which measures a show's international demand relative to its home market. The show's high demand in the top 10 global markets, including the United States, China, and Russia, demonstrates its potential for global success.
Programming decisions can also be improved with the use of demand data. As a TV executive, examining the top 10 global markets with the highest "Moon Knight" demand over the last 30 days can help identify regions where the show is resonating best. Additionally, understanding the show's peak demand, average demand, momentum, and longevity can help Inform marketing campaign strategy and optimal release strategy and pricing.
Acquisition decisions can also be determined based on demand data. Executives can learn about popular genres in the Philippines, local whitespaces and optimal acquisition and production opportunities. Demands for similar shows such as "The Boys", "The Mandalorian" and "WandaVision" indicate the type of content "Moon Knight" fans enjoy and could inform acquisition decisions.
Demand data can help executives determine which titles are most likely to keep current subscribers happy and attract new ones. "Moon Knight's" audience demand has decreased by 0.5% over the last month, which may indicate that it is time to focus on new content that can appeal to the Philippine audience.
In conclusion, with Parrot Analytics' demand data, executives can use the analysis of "Moon Knight" to make more informed content, acquisition, distribution, and programming decisions. Content valuation based on demand data can provide a baseline value for this show's worth, and understanding its demand in global markets can inform decisions about global expansion.
Moon Knight's travelability to Philippines in the last 30 days is 64%, which means that the audience demand for Moon Knight is 64% of the demand in its country of origin, United States. Click through to another market to discover how well Moon Knight travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in Philippines. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Moon Knight), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Moon Knight is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Philippines, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Moon Knight, for example, can be assessed for a market e.g. Philippines, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 29, 2024, 2:53 a.m. PST using demand content analytics from Parrot Analytics for Moon Knight in Philippines. We provide our partners with comprehensive OTT know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.