The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you know that audience demand is a vital aspect in making informed decisions when it comes to content, acquisition, distribution, and programming. Parrot Analytics' demand data is a powerful tool to help you make more informed decisions, and using "Special Ops: Lioness" as an example, we will show you how this data can illuminate the content's success, travelability, longevity, momentum, franchisability, and reach.
One key use of demand data is content valuation. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. By using measured demand, you can calculate the ROI of a specific title on any given platform, assess its ability to drive subscriptions, and better understand its potential for mitigating churn. For instance, with demand for "Special Ops: Lioness" in the Philippines at 9.7 times the audience demand of the average show over the last 30 days, using Parrot Analytics' content valuation system would demonstrate the economic value of this content, and quantify its marginal revenue contribution, as well as its ability to drive engagement across the rest of the catalog.
Furthermore, understanding audience demand can help you determine the type(s) of content that exhibit opportunity for acquisition or production. For example, Parrot Analytics data can help you map local whitespaces, and uncover global or local popularity of certain genres. In the case of "Special Ops: Lioness", we know that the show ranks at the 99.7th percentile in the drama genre, in both the Philippines and globally.
Demand data is also useful for determining release strategy and pricing. By knowing when demand spikes, executives can pinpoint the optimal time to release or promote new content, as well as set more accurate pricing. When examining the performance of "Special Ops: Lioness" on a 1-year rolling basis vs the last 30 days, we see that, while peak demand decreased, its average demand increased by 24.8%. By utilizing demand data in this way, you can better understand how a show's popularity grows or drops over time.
Another important use of demand data is in making strategic decisions around subscriber acquisition and retention. For instance, if you want to keep your current audience happy, it's vital to know which titles to buy. If you want to grow your audience, then it's important to prioritize titles that have high demand. With "Special Ops: Lioness", it's clear that the show has exceptional travelability and reach, since it outperformed the demand of the average TV show in the top 10 global markets where it is most in-demand.
Finally, demand data allows executives to benchmark content against other titles available in the market, and to inform pre-release marketing efforts. In short, knowing the popularity of a show relative to the market average, or in a certain region, can inform a wide range of decisions.
In conclusion, Parrot Analytics' demand data is a vital tool for entertainment executives working at various TV or streaming platforms. It provides essential information for making data-driven decisions when it comes to content acquisition, distribution, and programming. "Special Ops: Lioness" is just one example of how demand data can provide insights into a show's success, and its ability to drive subscriber acquisition and engagement. By understanding how to use demand data in this way, executives can better position themselves in the increasingly competitive entertainment landscape.
Special Ops: Lioness's travelability to Philippines in the last 30 days is 51%, which means that the audience demand for Special Ops: Lioness is 51% of the demand in its country of origin, United States. Click through to another market to discover how well Special Ops: Lioness travels internationally.
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Acquire the best shows from partners such as Paramount+ to fortify your competitive position in Philippines. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Special Ops: Lioness), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Paramount+ by incorporating country-specific trend and market demand factors for all markets including Philippines. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Special Ops: Lioness is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Philippines, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Special Ops: Lioness, for example, can be assessed for a market e.g. Philippines, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on Feb. 22, 2024, 1:03 p.m. PST using analytics from Parrot Analytics for Special Ops: Lioness in Philippines. We provide our partners with meaningful television industry expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.