The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform executive, this data on "Star Trek: Lower Decks" can provide you with a wealth of insights to help you make informed content decisions, acquisition decisions, and programming decisions for your platform in the Philippines and globally.
Demand data is a powerful tool for content valuation, and this show's outstanding demand in the Philippines indicates high potential value for your platform. By using Parrot Analytics' content valuation system, you can determine precisely how much the show is worth, estimate its ROI, and evaluate how well it performs relative to other titles, amongst other factors. You can also drill down into specific aspects, such as the value of the show's library, its ability to drive subscriptions and mitigate churn, and the value of exclusivity.
Moreover, demand data can inform your distribution and programming strategies, as it reveals the level of audience engagement, preferred genres, and potential reach of your content. Take note of the other shows that fans of "Star Trek: Lower Decks" also like; this can provide you with insight into complementary programming to offer your Philippines subscribers.
Demand data also enables decision-making around supply and demand, as you can identify content with the potential to acquire new subscribers based on genre preference and in-demand shows. This data can help you optimize your content release strategy and pricing. It can also reveal under-monetized titles for distribution to new opportunity markets, provoking a more extensive outreach for your platform.
The Parrot Pulse reveals how "Star Trek: Lower Decks" is performing globally across six dimensions. Demand is outstanding worldwide, while its travelability is also outstanding. This measure quantifies the level of international demand relative to the home market, and with the show's demand in the Philippines being at 36% of the U.S demand, there is untapped potential to expand internationally. Its longevity is good, revealing that audience demand is maintained over time, and momentum has been exceptional. Moreover, the show has good franchisability (spin-off potential) and reach.
By examining the top ten global markets where "Star Trek: Lower Decks" is most in-demand over the last 30 days, you can evaluate its performance at the country level. This allows you to understand where the show is most successful, adjust acquisition strategies, and optimize distribution and programming decisions to increase the show's value in those markets.
Finally, comparing the rolling performance over one year versus the last 30 days can reveal insights into the popularity trend. The show's peak demand improved 4.8% in the last 30 days compared to the last year's average, indicating rising popularity and potential for greater value.
Overall, demand data gives you the opportunity as an executive to make more-informed decisions, whether that's identifying potential programming, informing acquisitions, or optimizing your global expansion strategy. With access to Parrot Analytics' granular global demand data and the Parrot Pulse, you can evaluate the content and strategies for your platform and its portfolio, so you can tap into untapped insights hidden in the data.
Star Trek: Lower Decks's travelability to Philippines in the last 30 days is 20%, which means that the audience demand for Star Trek: Lower Decks is 20% of the demand in its country of origin, United States. Click through to another market to discover how well Star Trek: Lower Decks travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Star Trek: Lower Decks is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Philippines, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Trek: Lower Decks, for example, can be assessed for a market e.g. Philippines, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 18, 2024, 2:01 p.m. PST using tv demand datasets from Parrot Analytics for Star Trek: Lower Decks in Philippines. We provide our partners with extensive TV expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.