The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand for TV shows can help inform content, acquisition, distribution, and programming decisions. The performance of "The Witcher" for the month of October 2023 in the Philippines provides insight on how demand data can help make informed decisions.
Firstly, audience demand data for "The Witcher" indicates that it is popular and outperforms the average TV show in the Philippines by 9.8 times. The exceptional demand for this show can be used to inform content valuation and quantify its worth to potential distributors or streamers.
Secondly, by examining the top 10 global markets, entertainment executives can assess the travelability of the show and its international demand relative to its home market. "The Witcher" has outstanding travelability and audience demand peaking at 17.5x in the United States, the show's number one market globally.
Thirdly, analyzing the Parrot Pulse for "The Witcher" provides an independent measure of the show's global performance across six dimensions. The exceptional momentum, longevity, franchisability, and reach of the show, as reported by the Parrot Pulse, can inform decisions on how to further monetize the IP through spin-offs or franchises.
Fourthly, examining the top shows that the fans of "The Witcher" also like can inform programming decisions and help identify similar shows that may be worth acquiring or producing.
Finally, comparing the performance of "The Witcher" on a rolling year basis versus the last 30 days can help inform decisions on whether to invest in marketing efforts to re-engage audiences and increase popularity.
In conclusion, by analyzing audience demand for TV shows such as "The Witcher," entertainment executives can make more informed content, acquisition, distribution, and programming decisions. Demand data can be used to inform content valuation, identify international demand and travelability, assess franchise potential, understand audience preferences, and inform marketing strategies to engage and retain audiences.
The Witcher's travelability to Philippines in the last 30 days is 30%, which means that the audience demand for The Witcher is 30% of the demand in its country of origin, United States. Click through to another market to discover how well The Witcher travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Witcher is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Philippines, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Witcher, for example, can be assessed for a market e.g. Philippines, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 18, 2024, 12:43 p.m. PST using global tv demand analytics from Parrot Analytics for The Witcher in Philippines. We provide our partners with extensive television industry insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.