The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Dear entertainment executives,
Parrot Analytics can help you make more informed content decisions using audience demand data. Understanding audience demand is essential for making accurate predictions about what viewers are watching, what they will watch, and how shows or movies are performing relative to the market. By analyzing the show "You" in the Philippines and across the globe, we can illustrate how demand data can be valuable for content valuation, distribution, programming, and acquisition decisions.
First, let's consider how demand data can be used for content valuation. Parrot Analytics' content valuation system is based on demand data, which can help determine how much a series is worth and how much of its value is driven by demand for particular content or stars. By evaluating demand data, you can assess the strategic value of a show for a streaming platform and how it can drive subscriptions or reduce audience churn. In the case of "You" in the Philippines, the show has a demand that is exceptional compared to the average TV show. Its outstanding demand also makes it a strategic asset for a streaming platform to attract and retain audiences.
Second, we can consider how demand data informs TV series acquisition decisions and programming strategies. By understanding what type of content is popular in a particular market, you can better acquire or develop content that resonates with that market's audience. For instance, our analysis shows that the demand for "You" in the Philippines has dropped by 3.9% in October, which highlights the importance of continuously monitoring audience demands and preferences to adjust acquisition or programming strategies accordingly.
Third, demand data also can inform distribution decisions for content. An assessment of the travelability dimension of "You" suggests that this show has exceptional international demand, which highlights the potential to monetize the show's global popularity. Thus, considering the show's performance in other countries, such as the US, UK, Canada, South Africa, Brazil, Russia, France, Germany, and Netherlands, can provide insights into how to effectively distribute the show to other markets based on its audience demand.
Finally, demand data can provide valuable insights on audience tastes and preferences, which can inform recommendations and marketing decisions for targeted or mass market. By leveraging demand data, you can optimize your pre-release and marketing campaign strategies to ensure that the content is being seen by the right audience on your platform. You can also use audience demand data to measure customer satisfaction and keep your current audience happy while also attracting new ones to your SVOD service.
In conclusion, Parrot Analytics' demand data can help organizations working in diverse fields of the entertainment industry make more informed decisions related to content acquisition, valuation, distribution, and programming, among other things. Using data insights on popular TV shows such as "You" in the Philippines matters in enabling you to make your best and most impactful content decisions.
You's travelability to Philippines in the last 30 days is 18%, which means that the audience demand for You is 18% of the demand in its country of origin, United States. Click through to another market to discover how well You travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in Philippines. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. You), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s You is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Philippines, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for You, for example, can be assessed for a market e.g. Philippines, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 17, 2024, 2:03 p.m. PST using global television demand metrics from Parrot Analytics for You in Philippines. We provide our partners with meaningful SVOD know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.