The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you have the challenging task of making informed decisions about creating and distributing content that will resonate with your audience and help your organization achieve its strategic objectives. In this context, analyzing audience demand data can provide you with valuable insights that can help you avoid making the wrong decision. Let's consider "American Horror Story" as an example and see how demand data can be used to make informed content, acquisition, and distribution decisions.
"American Horror Story" is an exceptional show with higher demand than 100.0% of all drama titles in Poland, making it a valuable asset for any platform or linear network looking to acquire content or produce original programming. Our content valuation system is based on demand data and enables you to quantify the dollar value contribution of any title in any region. By leveraging demand data, you can assess a TV series's ability to drive subscriptions, reduce churn and estimate cannibalization of audiences if a title is available on multiple services. You can also estimate the value of exclusivity and calculate the ROI of a specific title for any given platform.
Programming and Acquisition Decisions:
Our analysis of audience demand data for "American Horror Story" reveals some key insights that can help organizations to make informed content decisions. Firstly, this show has exceptional demand, with 13.6 times the audience demand of the average show in Poland over the last 30 days. This strong demand indicates a high level of popularity and engagement among audiences in Poland, making it an attractive option for any network interested in acquiring content for that region. Furthermore, "American Horror Story" has been increasing in demand recently, indicating that it remains relevant and engaging to audiences in Poland, and providing evidence to suggest that it would be an excellent long-term investment.
We can also look at its performance in other countries, for example, the United States, where it achieved an audience demand of 22.3x. This information suggests that the show is globally appealing and could perform well in other countries where horror content is popular. Therefore, you can use demand data to assess how well a show or series would travel internationally and identify new market opportunities. Other shows that fans of "American Horror Story" also like are "Loki", "Rick And Morty", and "The Simpsons", helping to inform content acquisition decisions for serving your audience's needs.
Demand data can also help you optimize distribution strategies by providing insights into how to release your content. For example, analyzing the spike in demand for "American Horror Story" in mid-October could inform your release strategy. By optimizing release dates in different countries, you can ensure your content performs optimally while maximizing audience engagement and subscriber retention. In this sense, demand data can be useful for realizing market openings and white spaces for new audiences.
Finally, Talent Agencies can use demand data to understand which titles and actors drive audience demand and engagement. For example, "American Horror Story" has been successful in maintaining exceptional momentum and is highly franchisable, which indicates an opportunity for spin-offs or franchises.
In conclusion, analysing audience demand data can provide valuable insights for entertainment executives when making decisions around programming, acquisition, distribution, and content creation. By understanding how valuable a title is, its potential, its audience, and where it may travel well, you can make more informed strategic decisions, therefore, maximizing audience engagement and driven non-incremental revenue. Incorporating demand data into your ongoing evaluations can ensure that your business remains competitive and ensures that you are delivering a premium service that is reflecting your target audiences' needs.
American Horror Story's travelability to Poland in the last 30 days is 47%, which means that the audience demand for American Horror Story is 47% of the demand in its country of origin, United States. Click through to another market to discover how well American Horror Story travels internationally.
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Capture more value from content opportunities in Poland as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Horror genre and assess the strengths and weakness of the competition’s content e.g. FX, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as FX to fortify your competitive position in Poland. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. American Horror Story), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including Poland. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as American Horror Story, including those that have not even been released. Appeal to your target markets, including Poland, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FX‘s American Horror Story is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Poland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Horror Story, for example, can be assessed for a market e.g. Poland, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been modified on Feb. 23, 2024, 1 p.m. PST using analytics from Parrot Analytics for American Horror Story in Poland. We provide our partners with valuable subscription-video-on-demand competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.