The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the abundant audience demand for "Breaking Bad" in Poland presents a golden opportunity to consider the show for acquisition on your platform or for licensing for broadcast on your TV network. By analyzing the show's strong demand data in Poland, you can draw valuable insights that can guide your decision-making process for content acquisition, programming, licensing, and distribution.
Firstly, content valuation can be used to calculate the dollar value contribution of "Breaking Bad" to your platform or TV network. Parrot Analytics' content valuation system powered by global content demand provides an economic valuation system that reveals the contribution of any title, including "Breaking Bad," to any platform any region. Understanding the value of "Breaking Bad" on your platform can help you determine how much to spend on its acquisition or licensing.
Furthermore, demand data powers content valuation by enabling you to estimate the specific marginal revenue contribution of "Breaking Bad" to your platform and how it drives engagement across the rest of your catalog. By analyzing this data, you can determine how much a specific title, such as "Breaking Bad," can impact subscriber acquisition or retention on your platform.
Additionally, by examining the top 10 global markets where "Breaking Bad" is most in-demand, you can get insights into the popularity of the show in different regions. Leveraging this data, you can develop a targeted content acquisition or licensing strategy that considers the specific tastes and preferences of your audience.
Moreover, demand data can reveal the potential of the show to drive engagement in different genres or to help you understand which brand or talent can be beneficial to expand your audience. Affinity analysis is powered by demand data that tells you critical information like what TV shows will help you to acquire or retain subscribers, which is valuable to guide marketing campaigns.
Finally, examining the performance of "Breaking Bad" on a rolling year compared to the last 30 days can reveal growth rates or popularity trends that help you make informed content or programming decisions. In the case of "Breaking Bad," although it has decreased drastically in popularity year-on-year, it remained consistently popular in Poland over the last 30 days.
In conclusion, audience demand data, specifically analyzing "Breaking Bad" trends in Poland, provides entertainment executives with valuable insights that can guide decisions concerning content and programming. From content valuation to identifying targeted markets and brand partnership decisions, demand data plays a crucial role in helping entertainment executives make informed decisions. Utilizing demand data the right way can lead to wise investment decisions, increased engagement or monetization, and improved overall platform or network performance.
Breaking Bad's travelability to Poland in the last 30 days is 39%, which means that the audience demand for Breaking Bad is 39% of the demand in its country of origin, United States. Click through to another market to discover how well Breaking Bad travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AMC‘s Breaking Bad is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Poland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Breaking Bad, for example, can be assessed for a market e.g. Poland, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2 p.m. PST using tv demand datasets from Parrot Analytics for Breaking Bad in Poland. We provide our partners with comprehensive content capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.