The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you make decisions about content valuation, acquisition, distribution, and programming strategy, and demand data can help address each of these areas. Parrot Analytics' demand data analysis for "Futurama" in Poland is an excellent example of how insight into audience demand can be leveraged to make more informed decisions that drive business growth.
Demand data enables content valuation by revealing the dollar value contribution of any title or library to any platform by using global content demand. Poland's demand for "Futurama" in the last 30 days, for example, is 9.8 times the average demand seen across all shows in the country. The show's demand ranking moved up by 69 spots in just one month, highlighting its increasing popularity in the market. Executives can use this data to determine how much a piece of content is worth to a platform, understand the baseline value of a title, and assess a show's ability to drive subscriptions and mitigate churn.
Demand data also informs acquisition decisions by indicating which types of content exhibit opportunities for acquisition or production. In Poland, for instance, "Futurama" has exceptional demand across various genres, with viewers who like the show also liking other comedy titles such as "The Simpsons," "South Park," and "Bob's Burgers". By using insight into the audience demand for niche genres or unique titles, platforms can make informed decisions about which content to acquire, ensuring that they are offering their viewers the most compelling and relevant programming.
Additionally, demand data can inform distribution and programming decisions by revealing which platforms to target for content distribution, optimal pricing, and release strategy. Poland's demand data for "Futurama" indicates that it has higher demand than 99.7% of all comedy titles in the region, making it an excellent candidate for localization and targeted marketing. The show's exceptional demand in the United States, Canada, the United Kingdom, Australia, and other countries around the world highlights its potentially global appeal.
Demand data can also provide insight into the audience's tastes and preferences by showing what elements of existing content do fans like the most and which TV shows or personalities can help the brand expand its audience. It can help answer questions related to retention, subscriber acquisition, and genre preferences to attract new subscribers to SVOD services.
To conclude, "Futurama's" demand data analysis for Poland in October 2023 highlights how demand insights can help decision-makers in the entertainment industry. The show's exceptional demand across all platforms globally, longevity, momentum, reach, and franchisability metrics provide valuable insights into its widespread appeal and potential for profitable distribution and merchandising revenue streams. By leveraging demand data, executives can create more effective content valuation and acquisition strategies, targeted marketing campaigns, and optimized programming and pricing strategies to bring in new customers and retain existing ones.
Futurama's travelability to Poland in the last 30 days is 47%, which means that the audience demand for Futurama is 47% of the demand in its country of origin, United States. Click through to another market to discover how well Futurama travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Futurama is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Poland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Futurama, for example, can be assessed for a market e.g. Poland, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 18, 2024, 2 p.m. PST using tv demand data from Parrot Analytics for Futurama in Poland. We provide our partners with comprehensive TV series insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.