The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the demand for a TV series in different regions can help make more informed content, acquisition, distribution, and programming decisions. Analyzing the demand data for "Invasion" in Poland during October 2023, we can see that the show has been outstanding and has 10.6 times the audience demand of the average show over the last 30 days. This data could be useful to a TV series financing company to determine potential ROI for investing in a new season of "Invasion". The content valuation system at Parrot Analytics can be useful when trying to evaluate the monetary value of content in a specific region like Poland.
Audience demand data can be further used by OTT and SVOD platforms to select titles that are most likely to attract new subscribers to the service and retain their existing customers. "Invasion" could be considered a strategic asset for a streaming platform based on its high demand in multiple international markets. Therefore, investment in the show's marketing campaign targeting these international markets could help increase the platform's subscriber base.
Entertainment talent and TV production companies can use demand data to determine which types of content exhibit opportunity to acquire or produce, while distributors and linear networks can use the data to make programming decisions such as scheduling and airing the title. Demand data can also help understand which elements of existing content a fan base likes the most and optimize upcoming productions for success. The demand data for "Invasion" could help a studio or pay TV network select the best release strategy and optimal pricing for the show.
Additional dimensions provided by Parrot Analytics' content measurement system can help make more informed decisions by an entertainment executive. The "Parrot Pulse" is useful in quantifying a show's global performance across six dimensions, including travelability and reach. In the case of "Invasion", the show has outstanding audience demand across all platforms, and its reach and travelability are rated as good.
Finally, the demand data for "Invasion" could help a content distributor to find new opportunity markets for content distribution. Understanding the multiple international markets where "Invasion" has high demand could help a content distributor identify where the show has the most potential to succeed.
In conclusion, analyzing the demand data for a TV series like "Invasion" in different regions can provide valuable insights for entertainment executives across different sectors. The demand data can inform content, acquisition, distribution, and programming decisions, and Parrot Analytics' content measurement system can help executives make more informed decisions across six different dimensions.
Invasion's travelability to Poland in the last 30 days is 54%, which means that the audience demand for Invasion is 54% of the demand in its country of origin, United States. Click through to another market to discover how well Invasion travels internationally.
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in Poland. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Invasion), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Invasion is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Poland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Invasion, for example, can be assessed for a market e.g. Poland, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 17, 2024, 2:01 p.m. PST using tv demand analytics from Parrot Analytics for Invasion in Poland. We provide our partners with meaningful OTT expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.