The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive, it's essential to make informed decisions about everything from content acquisition to distribution and programming. Thanks to advances in technology, global streaming platforms, and access to data, it's easier than ever to understand viewers' preferences. Parrot Analytics provides valuable demand data on TV shows like "Miraculous: Tales Of Ladybug And Cat Noir" that can be used to inform various strategic decisions.
By analyzing the demand data of the show in Poland during October 2023, we can learn about how such data can contribute to strategic decision-making. One of the first things an executive could consider is demand valuation based on the audience demand data. In this case, with "Miraculous: Tales Of Ladybug And Cat Noir" being demanded ten times more than the average show over the last 30 days in Poland, it’s clear that there is a high demand for the show in the country. By using this data, executives can better understand how much a specific title is worth to a given platform.
Lowering or increasing the cost of content acquisition is also a strategic decision that can be made easier using demand data. Entertainment executives can use Parrot Analytics content valuation system to estimate the value of any title and assess a TV series' ability to drive subscriptions and mitigate churn. By identifying other shows that appeal to viewers of "Miraculous: Tales Of Ladybug And Cat Noir," such as "PAW Patrol," "The Amazing World Of Gumball," "The Owl House," the executives could evaluate the cost of getting these shows as a bundle and the effects it may have on their platform.
It’s crucial to make optimal decisions about release strategy and audience targeting. Demand data can assist executives in figuring both out. Through sentiment analysis, executives can determine how fans react to the show at different times, allowing them to schedule releases when the demand is at its peak. As we observed in this case, demand for "Miraculous: Tales Of Ladybug And Cat Noir" spiked in late October 2023. Also, demand data enables executives to map specific whitespaces and genre preferences in different markets, as shown by the show's exceptional reach, travelability, and global demand.
Using demand data also informs scalable content development decisions. By assessing the show's momentum (pace of growth) on a year over year basis, the executive can determine if these viewership figures are not a one-off phenomenon or if the show has sustained demand and can attract new viewers. Further data like the 99.9th percentile ranking in the romance genre, the franchise spin-off potential, and outstanding global performance data can all be used by executives to make more informed content decisions.
An additional crucial decision is selecting the right partner to distribute content on a given platform. By leveraging Parrot Analytics demand data, entertainment executives can accurately determine which studios, networks, producers, and content creators to partner with to further optimize and maximize their content offering.
As seen from this analysis of "Miraculous: Tales Of Ladybug And Cat Noir," demand data can inform strategic decisions in various areas, such as content acquisition, valuation, marketing, programming, audience targeting, and distribution. The insights provided by analyzing audience demand data empower advertisers to make informed decisions regarding content creation, distribution, and marketing, thereby increasing the likelihood of meeting audience preferences and ensuring they see the content they desire.
Miraculous: Tales Of Ladybug And Cat Noir's travelability to Poland in the last 30 days is 53%, which means that the audience demand for Miraculous: Tales Of Ladybug And Cat Noir is 53% of the demand in its country of origin, France. Click through to another market to discover how well Miraculous: Tales Of Ladybug And Cat Noir travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TF1‘s Miraculous: Tales Of Ladybug And Cat Noir is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Poland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TF1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Miraculous: Tales Of Ladybug And Cat Noir, for example, can be assessed for a market e.g. Poland, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 29, 2024, 4:42 a.m. PST using tv demand datasets from Parrot Analytics for Miraculous: Tales Of Ladybug And Cat Noir in Poland. We provide our partners with deep entertainment industry expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.