The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Peaky Blinders is a show that has received exceptional demand in Poland over the last 30 days. Demand for the show was 9.9 times the audience demand of the average title in the country, with the show achieving a peak rank of #24 in Poland. While the demand for the show had been decreasing recently, it remained in the 99.9th percentile in the crime genre, indicating high demand compared to other crime titles in Poland.
One of the most significant ways demand data can help make informed content and acquisition decisions is by using it to value content. Parrot Analytics content valuation system is powered by global content demand and supply, giving you an economic valuation of any title on any platform in any region. Using demand data, content creators can calculate the Return on Investment (ROI) a specific title will bring to any given platform, assess a series' ability to drive subscriptions and mitigate churn. In the case of Peaky Blinders, we can see that it has exceptional longevity, momentum, and reach in Poland, indicating its value as a strategic asset for any streaming platform.
Demand data can also help measure the show's performance in comparison to other shows in the same genre, as well as in other markets globally. By looking at other titles that fans of Peaky Blinders also enjoy, we can identify shows that are currently popular and could potentially be acquired based on their high demand. Additionally, comparing demand in different markets can help identify opportunities to acquire or produce content for specific regions where the demand for shows like Peaky Blinders is outstanding.
Moreover, demand data can be beneficial in programming decisions, such as optimal release strategy, and pricing. By examining when and where the Peak demand for Peaky Blinders occurs, programmers can determine the best launch date and the markets where the show can be priced at a premium.
Finally, by comparing the show's performance over the last 30 days to a rolling year basis and examining the top 10 global markets, we can identify trends in the show's demand patterns. Using demand data, executives can identify which markets to target for distribution, which titles to focus on to attract new subscribers and retain current ones, and which shows should be prioritized in programming decisions.
In conclusion, demand data is a powerful tool that can support informed decision-making for entertainment executives across the industry. It can help value content to determine how much to spend and its ROI, measure performance, and inform programming and acquisition decisions. Using the example of Peaky Blinders in Poland, we can see how demand data can provide a wealth of insights and help maximize the value of content.
Peaky Blinders's travelability to Poland in the last 30 days is 47%, which means that the audience demand for Peaky Blinders is 47% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Peaky Blinders travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s Peaky Blinders is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Poland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Peaky Blinders, for example, can be assessed for a market e.g. Poland, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on March 29, 2024, 7:19 a.m. PST using demand analytics from Parrot Analytics for Peaky Blinders in Poland. We provide our partners with meaningful subscription-video-on-demand insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.