The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it can be a real challenge to find out which TV shows to acquire, program, and make investments in while avoiding any major pitfalls. Thankfully, Parrot Analytics' demand data provides valuable insights that can help make more informed content, distribution, programming, and acquisition decisions for TV executives across the industry.
For instance, let's look at how demand data can help an entertainment executive acquire, program, or make investment decisions about "Sesame Street," a popular show in Poland. According to our platform, as of October 2023, "Sesame Street" had 10.2 times the audience demand of the average show in Poland, making it an outstanding performer in the country. Using our demand data, we can also compare the show's demand over the last 30 days to that over the past year. For "Sesame Street", its demand over the past 30 days has increased by 3.6%. This indicates that the show is growing in popularity.
Further analysis shows that "Sesame Street" outperforms the average TV show in each of its top ten markets. The United States and Canada are its top two markets, with phenomenal audience demands of 24.7x and outstanding, respectively. Insights like these can help executives evaluate a show's organic popularity in different markets and decide where to acquire, license or offer it, depending on the audience demand and its relevance to their platforms.
When it comes to content valuation, our demand data can be of immense benefit to the entertainment industry. In the case of "Sesame Street," demand data allows content valuations based on the contribution of the title to any platform and its value across regions. Demand data can also allow executives to identify how each show is contributing to the platform's bottom line. Parrot Analytics' content valuation system reveals the dollar value contribution of any title to any platform in any region, which makes it an invaluable tool for a TV executive making investment decisions.
Still, utilizing demand data goes beyond content valuation. With our platform, entertainment executives can assess their product's global reach, longevity, and momentum and identify untapped white spaces. For example, our demand data can help pinpoint popular genres in new markets and help an executive determine if their content can travel well across different regions. We can also identify the audience's taste clusters making more informed decisions when planning projects.
As the industry landscape shifts toward OTT streaming and SVOD platforms, entertainment executives must contend with an increasingly competitive environment. This necessitates the use of data-driven insights to inform decision-making at all levels of the process.
In summary, Parrot Analytics' demand data provides various benefits for entertainment executives across the industry, from content valuation to identifying audience tastes and making informed acquisition and programming decisions. As consumers' demands for quality content continue to grow, it's essential to keep up with evolving trends to stay competitive.
Sesame Street's travelability to Poland in the last 30 days is 21%, which means that the audience demand for Sesame Street is 21% of the demand in its country of origin, United States. Click through to another market to discover how well Sesame Street travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Poland as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. PBS, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Poland. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Sesame Street.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as Poland to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Sesame Street from partners like PBS.
Studios in Poland are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Sesame Street? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Poland, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as PBS to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Poland. Contact us now to leverage a return-focused selection criteria for title acquisition from PBS by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Sesame Street. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as PBS to fortify your competitive position in Poland. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Sesame Street), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as PBS by incorporating country-specific trend and market demand factors for all markets including Poland. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Sesame Street, including those that have not even been released. Appeal to your target markets, including Poland, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular PBS‘s Sesame Street is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Poland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for PBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sesame Street, for example, can be assessed for a market e.g. Poland, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been modified on April 19, 2024, 2 p.m. PST using global tv demand data from Parrot Analytics for Sesame Street in Poland. We provide our partners with valuable content know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.