The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can help you make more informed decisions regarding content acquisition and distribution. Taking the example of "Sex Education" in Poland in October 2023, let us look at some ways demand data can assist your decision making:
Content valuation relies on demand data to determine how much a title is worth and how it drives engagement across a platform. You can use demand data to estimate the baseline value of a title, quantify its marginal revenue contribution to a platform, and calculate its ROI. For "Sex Education," the series has a demand 12.9 times higher than the average show in Poland over the last 30 days. This data indicates a high dollar value contribution for the series in Poland during October 2023, making it a strategic asset for any platform seeking to increase its subscribers and reduce churn.
Demand data can guide decision-making regarding supply and demand. By examining viewer demand data, you can identify TV series with high opportunity for acquisition or production. Therefore, platforms looking to increase their audience base by targeting the high school genre should consider acquiring "Sex Education" for release in Poland.
Demand data can aid in subscriber retention and acquisition. Using demand data, executives can identify which titles to buy if they wish to keep their existing audiences happy and grow their base. With "Sex Education" having 12.9 times more demand than the average show in Poland, the platform can attract a larger viewership, thereby reducing churn and increasing subscriber acquisition.
Demand data informs optimal release strategies. Executives can rely on audience demand to determine the best time to release content. "Sex Education" had a demand spike in late October 2023 in Poland, indicative of a boost in interest in the TV series in the region. The findings imply that if the platform chooses to release similar content, they can leverage the same and release during a similar month to benefit from existing audiences' higher demand.
Demand data helps identify under-monetized titles. Parrot Analytics' platform can help address new opportunity markets for content distribution. For instance, if the demand for "Sex Education" increases across the world, the platform can invest in promoting the series with a wider audience and possibly release the series in different regions.
In conclusion, demand data is a critical tool for making informed decisions related to acquisitions, programming, and distribution of entertainment content. Armed with the information on how "Sex Education" performed in Poland during October 2023, entertainment executives stand to gain insight into potential acquisitions for their platforms, boost retention, and make effective decisions when programming their TV channels.
Sex Education's travelability to Poland in the last 30 days is 35%, which means that the audience demand for Sex Education is 35% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Sex Education travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Sex Education is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Sex Education also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Poland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sex Education, for example, can be assessed for a market e.g. Poland, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 16, 2024, 4:34 a.m. PST using tv demand content analytics from Parrot Analytics for Sex Education in Poland. We provide our partners with essential television insight to help them drive better and more informed content investment strategies. Contact us today to find out more.
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