The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Using the demand insights on "Star Trek: Picard" in Poland during October 2023, entertainment executives can make more informed content decisions. This includes acquisition decisions, distribution decisions, programming decisions and also content valuation.
One of the key insights gained from audience demand data is that "Star Trek: Picard" is in high demand relative to other TV shows in Poland. This high demand can assist in determining content valuation. Parrot Analytics content valuation system is based on demand data and provides the dollar value contribution of any title to any platform in any region. Therefore, content valuation for "Star Trek: Picard" in Poland would reflect that it has higher dollar value contribution than the average show in Poland by 8.9 times over the last 30 days. By analyzing weekly trends and reviewing rank changes, it becomes more apparent that there was a decrease in audience demand in October, highlighting the need to take action to maintain relevance and maintain demand. This may involve investing in marketing campaigns or adjusting the release strategy with a view of ensuring audience retention.
An important way of analyzing demand data is to identify the shows that fans of "Star Trek: Picard" also like such as "The Mandalorian","Star Trek: Discovery","Star Trek: Lower Decks" and "Foundation". This information can be used to guide acquisition decisions when looking for similar content to increase the relevance of the platform.
Another valuable form of insight is to measure demand retention, which informs content executives of the momentum and longevity of audience interest. This means assessing how well audience demand is maintained over time. In the case of "Star Trek: Picard", this show demonstrated that its momentum and longevity are rated as exceptional indicating that it has the potential to remain valuable to the platform long after the show has ended, which allows production companies and studios to potentially monetize the show through franchise development and increase in resale value.
Finally, "Star Trek: Picard" achieved an overall Parrot Pulse rating of outstanding performance. Its travelability indicates that the show will do well internationally, particularly in Canada where it has an outstanding rating. Entertainment and production professionals can use this data to inform programming decisions or to determine which countries to focus their marketing efforts on.
In summary, entertainment professionals can benefit significantly from demand data analysis to make more informed decisions concerning content valuation, programming, distribution and acquisition decisions. "Star Trek: Picard" is an example of how actionable insights from demand data can improve decision-making by informing production schedules, tie-in merchandise or promotional collaborations and contributing to smarter reselling strategies which can often result in better profit margins.
Star Trek: Picard's travelability to Poland in the last 30 days is 44%, which means that the audience demand for Star Trek: Picard is 44% of the demand in its country of origin, United States. Click through to another market to discover how well Star Trek: Picard travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Poland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Trek: Picard, for example, can be assessed for a market e.g. Poland, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been modified on April 19, 2024, 2:01 p.m. PST using tv demand data from Parrot Analytics for Star Trek: Picard in Poland. We provide our partners with comprehensive TV series capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.