The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is essential to use demand data to make informed decisions concerning content valuation, acquisition, distribution, and programming. For instance, let us examine "The Last Of Us" for the month of October 2023 in Poland. Parrot Analytics' demand data shows that this show had an outstanding audience demand of 14.2 times the average show in Poland over the last 30 days. This information can be used for content valuation purposes to determine how much "The Last Of Us" is worth to a streaming platform or content distributor in Poland.
Using the data provided, it is also possible to compare the performance of "The Last Of Us" over 30 days and a one-year rolling basis. Demand for the show spiked in October 2023 and increased by 4.0% during this period. Moreover, the show's peak demand for the last 30 days was 15.2 times the average title, which is a 59.2% increase from its peak demand over the entire year. This indicates that "The Last Of Us" has become more popular in recent months, representing a potential acquisition opportunity for an OTT or SVOD platform.
In addition, Parrot Analytics' demand data reveals the audience's preference for other shows besides "The Last Of Us." By examining titles such as "House Of The Dragon," "Rick And Morty," and "Loki," entertainment executives can understand the types of content that resonate with their audience. This information can help inform programming decisions, highlighting what types of shows to produce or acquire for the platform.
Furthermore, the data reveals that "The Last Of Us" is doing exceptionally well globally, with outstanding demand levels across ten top markets, including the United States, the United Kingdom, Canada, Russia, China, India, Australia, Brazil, and the Netherlands. A content acquisition executive can use this information to make informed decisions concerning the expansion of the platform into other countries, deciding where to allocate funds to maximize future content investment.
Finally, the Parrot Pulse for "The Last Of Us" provides an independent measure of the show's global performance across six dimensions, including reach, travelability, momentum, franchisability, longevity, and global demand. This information can help executives assess the value of content on their platform or explore distribution partnerships.
In conclusion, demand data is a powerful tool that can help entertainment executives make informed decisions. "The Last Of Us" demand data reveals valuable insights concerning content valuation, acquisition, distribution, programming, and global expansion. By leveraging this information, executives can make data-driven decisions to grow their platform and strengthen their content offering.
The Last Of Us's travelability to Poland in the last 30 days is 53%, which means that the audience demand for The Last Of Us is 53% of the demand in its country of origin, United States. Click through to another market to discover how well The Last Of Us travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Poland as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. HBO, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Poland. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Last Of Us.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Poland to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Last Of Us from partners like HBO.
Studios in Poland are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Last Of Us? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Poland, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as HBO to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Poland. Contact us now to leverage a return-focused selection criteria for title acquisition from HBO by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Last Of Us. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as HBO to fortify your competitive position in Poland. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Last Of Us), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO by incorporating country-specific trend and market demand factors for all markets including Poland. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Last Of Us, including those that have not even been released. Appeal to your target markets, including Poland, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular HBO‘s The Last Of Us is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Poland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Last Of Us, for example, can be assessed for a market e.g. Poland, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 11:11 p.m. PST using television demand metrics from Parrot Analytics for The Last Of Us in Poland. We provide our partners with extensive television industry capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.