The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data to help you make more informed content, acquisition, distribution, and programming decisions. The information provided for "The Owl House" demonstrates how demand data can be used to assess the popularity of a series in a specific region and on a global scale.
One way demand data can help you is with content valuation. Parrot Analytics content valuation system uses global content demand and supply to reveal the dollar value contribution of any title, to any platform, in any region. Using demand data, you can estimate the value of a title, its ability to attract and retain subscribers, assess its cannibalization potential, and estimate the value of exclusivity.
For instance, from the data on "The Owl House," we can see that this show has been very popular in Poland. Its demand was exceptional, with 11.9 times the audience demand of the average show in Poland over the last 30 days. Further, "The Owl House" ranked #14 in Poland, with demand in the family genre that outperforms 99.7% of all family titles in the country. With this information, you can calculate the economic value of the content and make more informed decisions about content financing and distribution.
Demand data can also help in acquisition or programming decisions. You can use information on what other shows fans of "The Owl House" enjoy to ensure that you are programming complementary content. With this information, you can acquire similar series, as they tend to attract audiences with similar tastes.
Additionally, examining the top 10 global markets where "The Owl House" is most in-demand provides insights on where to expand distribution efforts and where to program the show. For instance, the data showed that The United States is the number one market for "The Owl House," with the outstanding audience demand, followed by Russia. You can use this information to direct your programming, acquisition, and distribution strategies to maximize the potential of the content and grow audiences.
Finally, demand data can help with marketing and promotional efforts. Information on a show's momentum, audience demand, reach, and longevity, among others, can inform your marketing campaigns and help you optimize your pre-release strategy or maximize post-premiere engagement and retention. In the case of "The Owl House," demand spiked in late October, indicating that Parrot Analytics data can help you make informed decisions about promotional efforts.
In summary, the demand data can empower decision-makers in the entertainment industry with valuable insights to help them make data-driven content, acquisition, distribution, and programming decisions. From content valuation to acquisition, promotional strategies to the expansion of the global market, demand data informs critical decisions in entertainment businesses.
The Owl House's travelability to Poland in the last 30 days is 49%, which means that the audience demand for The Owl House is 49% of the demand in its country of origin, United States. Click through to another market to discover how well The Owl House travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s The Owl House is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Poland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Owl House, for example, can be assessed for a market e.g. Poland, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using global tv demand data from Parrot Analytics for The Owl House in Poland. We provide our partners with comprehensive TV workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.