The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive looking to make content, acquisition, or programming decisions, using demand data can provide valuable insights into how your audience feels about the content in question. Using "The Sopranos" in Poland as a case study, let's examine some of the ways demand data can help make more informed decisions.
Content Valuation
- One way to use demand data is to help determine a show's worth, which needs to be considered during acquisition. Measuring demand for a show like “The Sopranos”, which has 8.4 times the audience demand of the average show in Poland over the Last 30 Days, would be considered a strategic asset for any streaming platform. Parrot Analytics' content valuation system based on demand data can determine the dollar value contribution of any title, to any platform, in any region. The higher the demand a series has, the greater its contribution to subscriber acquisition and retention. To justify the acquisition expenses, acquisition executives or financing companies could utilize this content valuation system to determine the expected returns of the show in question.
Strategy Decisions
- Understanding how audience demand changes in response to the show's programming schedule could help to maximize the return on investment. Using demand data can provide valuable insights regarding the best release strategy for a show. For example, the article states that demand for “The Sopranos” has increased by 13.7% in October. The show moved up 23 spots in rank, indicating higher demand in the region. This spike in demand may be attributed to marketing efforts or the addition of an attractive release strategy such as releasing episodes weekly instead of all at once, shutting down other releases to reduce competition and this could be evaluated to replicate success with other shows.
Audience Insights & Affinity Analysis
- Demand data can help map the taste clusters for any audience to identify the most popular genres, which in turn can help in identifying the most in-demand TV shows. Using demand data can also gather insights about audience taste clusters to inform future production decisions. We have data on partnered shows for fans of “The Sopranos” such as “Rick and Morty” and “Breaking Bad.” Understanding what TV shows attract a particular audience may help in future production or acquisition decisions.
Travelability
- Studies have shown that successful TV content will perform well globally if it's produced to have a specifically international appeal and travel beyond its home market. The Parrot Pulse for “The Sopranos” identifies the outstanding Travelability of the show through its exceptional worldwide audience demand across all platforms. It's important to note that in Poland specifically, “The Sopranos” demand was 23% of the demand in the United States; this demonstrates that it's important to realize the unique tastes of an audience in a given region when considering the impressive global demand.
Competitive Benchmarking
- Similarly, using demand data can allows executives to compare content against other titles available in the market, such as “The Sopranos” vs. high demand crime titles. By comparing audience demand globally, executives can make more informed acquisition decisions and ensure that the content is reaching the right audience.
Momentum
- The Parrot Pulse for “The Sopranos” identifies the show's exceptional Momentum, which measures the pace of growth. While overall demand for the show has been decreasing over the last 90 days, it's seen a 13.7% increase in demand for Poland in the last month. Understanding this pattern of demand can inform future investment decisions, such as whether to invest more in marketing or increase production.
In conclusion, it is important to realize that leveraging demand data can enable more informed decisions about a show's value, its international appeal, the best release strategy, audience insights, and benchmarking against competitive titles. Looking at “The Sopranos” in Poland as a case study amplifies the value of demand data in a show's acquisition, production, and programming decisions, to the benefit of all stakeholders involved, as it coincides with the creation of a progressive TV industry.
The Sopranos's travelability to Poland in the last 30 days is 30%, which means that the audience demand for The Sopranos is 30% of the demand in its country of origin, United States. Click through to another market to discover how well The Sopranos travels internationally.
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Acquire the best shows from partners such as HBO to fortify your competitive position in Poland. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Sopranos), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s The Sopranos is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch The Sopranos also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Poland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Sopranos, for example, can be assessed for a market e.g. Poland, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 18, 2024, 2 p.m. PST using tv demand data from Parrot Analytics for The Sopranos in Poland. We provide our partners with essential entertainment industry capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.
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