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TV ratings for The Witcher in Poland. Netflix TV series

The Witcher

Original TV Network:
Netflix
Genre:
Action and Adventure
Release type:
Digital Original
IMDB Rating:
8.3

Geralt of Rivia, a solitary monster hunter, struggles to find his place in a world where people often prove more wicked than beasts.

How well is this TV series doing in Poland?

Last 30 days
13.9x Difference from market average outstanding
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

The Power of Demand Data: How Understanding 'The Witcher' in Poland Can Inform Your Content and Acquisition Decisions

Parrot Analytics Insights - October 2023

As an entertainment executive, understanding demand data is critical to making informed content decisions, acquisitions, distributions, and programming decisions. An example of how demand data can provide insights is demonstrated through the analysis of “The Witcher” in Poland during October 2023.

Demand data can be used for content valuation to determine the economic value of a title to any platform in any region. By using Parrot Analytics’ content valuation system, you can quantify the platform-specific marginal revenue contribution of a title and assess whether it is fetching its current market value. In this case, “The Witcher” has 12.3 times the audience demand of an average show, illustrating its exceptional value.

Demand data then informs scalable concept testing to understand what the audience likes and optimize upcoming productions for success. In this case, shows that are similar to “The Witcher” such as “Loki,” “The Mandalorian,” and “Rick and Morty” are popular among fans of the show, offering insights into what elements viewers value in the genre.

Demand is also critical for acquisitions and programming decisions. For example, you can evaluate the best release strategy for a show by looking at demand spikes, such as the late-October spike for “The Witcher” in Poland. As demand decreases by 10.4% during October, understanding how demand fluctuates can help you avoid costly bidding wars or overpaying for titles that may not perform well in the future.

Additionally, demand data can help you to identify which titles have the potential to attract or retain subscribers to your platform. Comparing “The Witcher” on a 1 year rolling basis vs. the last 30 days reveals a 65.7% increase in peak demand within the last 30 days. This data suggests that “The Witcher” may have been experiencing a resurgence in popularity which could have attracted or retained subscribers.

Demand data can also help with distribution decisions and global expansion. By understanding “The Witcher”’s performance in different markets, you can see where its demand is strongest and allocate funds accordingly. For example, “The Witcher” outperforms demand for the average TV show (1x) in each of its top 10 global markets, with the highest in-demand market being the United States where its audience demand is 17.5x the average TV show.

In conclusion, demand data can provide valuable insights in making informed content decisions related to valuation, acquisitions, distribution, programming, and global expansion. By leveraging demand data, entertainment executives can make more informed decisions and efficiently allocate resources to optimize success for their platform, company, or client.

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How fast is demand for The Witcher growing?

Last 30 days
-4.0% Change in demand
On a rolling 30-day average basis, we compare TV demand in Poland for The Witcher to the preceding 30 days: Demand has decreased by -4.0%

Action and Adventure performance

Last 30 days
98.9% Percentile rank
The Witcher ranks at the 98.9th percentile in the Action and Adventure genre. This means The Witcher has higher demand than 98.9% of all Action and Adventure titles in Poland
Title position in Action and Adventure
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
50% Travelability to Poland

The Witcher's travelability to Poland in the last 30 days is 50%, which means that the audience demand for The Witcher is 50% of the demand in its country of origin, United States. Click through to another market to discover how well The Witcher travels internationally.

Powering the content industry

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Capture more value from content opportunities in Poland as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.

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Support casting decisions with empirical market data for Poland. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Witcher.

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Produce with confidence and mitigate downside risks

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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as Poland to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Witcher from partners like Netflix.

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Fuse art with science for the next global hit

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Studios in Poland are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.

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Lead global content negotiations with authority

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    Build more robust financial models that adjust immediately to consumer trends.
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Are you seeking distribution for The Witcher? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Poland, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.

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Maximize advertising revenues from new audiences

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Maximize advertising revenues from new audiences in Poland. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Witcher. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

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Acquire the best shows from partners such as Netflix to fortify your competitive position in Poland. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Witcher), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

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Command your niche with maximum net subscriber adds

Industry
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    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Money-Hand Created with Sketch.
    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • People-Diverse Created with Sketch.
    Acquire the best shows with the highest expected platform ROI by leveraging global TV demand data.
  • Target Created with Sketch.
    Target content to the individuality of your audience segments with demand-based content taste clusters.
  • Document-Star Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.

Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Poland. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.

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How popular is The Witcher around the world?

Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Witcher is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

Discover more insights

Over the last 7 days, people who watch The Witcher also watch:

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DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

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Pay monthly
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Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Poland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Witcher, for example, can be assessed for a market e.g. Poland, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.

This page has been changed on March 28, 2024, 11:05 p.m. PST using global television demand data from Parrot Analytics for The Witcher in Poland. We provide our partners with smart OTT analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.