The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, demand data from Parrot Analytics can offer insights into decision making across various domains, including acquisition, distribution, programming, and content valuation. Using the example of "Unplugged" in Poland during October 2023, let's explore how demand can be leveraged to inform strategic decisions.
First, demand data can be used to inform content valuation. Parrot Analytics offers a content valuation system based on demand data that can reveal the dollar value contribution of any title to any platform in any region. For "Unplugged," we see that its demand in Poland is exceptional, at 10.0 times the audience demand of the average show, with an increasing trend over the last 30 days. Furthermore, the show has exceptional demand in the history genre, with a rank at the 99.8th percentile, indicating higher demand than 99.8% of all history titles in Poland. All of these factors indicate that "Unplugged" is a valuable asset for any platform looking to acquire or distribute content in Poland.
Second, demand data can be used to inform programming decisions. Executives can use demand data to understand trends in audience preferences and make decisions about what types of content they should produce or acquire. For example, fans of "Unplugged" in Poland also tend to like shows such as "The Daily Show," "Looking For Alaska," and "The Good Place," which can offer insights into what types of content to program alongside "Unplugged" to keep viewers engaged.
Third, demand data can be used to inform acquisition and distribution decisions. In the case of "Unplugged," we see outstanding demand not only in Poland but also in other global markets, such as the United States, Argentina, Chile, Mexico, Germany, Switzerland, Austria, Uruguay, and Puerto Rico. These markets outperform the demand of the average TV show, indicating that "Unplugged" has high potential for acquisition and distribution in these regions.
Fourth, demand data can also be used to inform marketing decisions, such as pre-release marketing or optimizing marketing campaigns ahead of a premiere. For example, we see that demand for "Unplugged" spiked in late October 2023 in Poland, which could indicate an opportunity for targeted marketing to drive awareness and tune-in for the show.
Finally, demand data can be used to inform decisions around content travelability (international demand relative to its home market), longevity (how well audience demand is maintained over time), momentum (the pace of growth), franchisability (spin-off potential), and reach (the number of people expressing demand for a show). With exceptional performance across each of these dimensions, "Unplugged" is a valuable asset for any platform or network looking to acquire or distribute content both in Poland and globally.
Overall, demand data from Parrot Analytics is a powerful tool that can be applied to a range of strategic decision-making processes for entertainment executives. By leveraging demand data, executives can make more informed decisions about content valuation, programming, acquisition, distribution, and marketing, ultimately driving audience engagement and increasing the value of their content portfolios.
Unplugged's travelability to Poland in the last 30 days is 21%, which means that the audience demand for Unplugged is 21% of the demand in its country of origin, United States. Click through to another market to discover how well Unplugged travels internationally.
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Acquire the best shows from partners such as MTV to fortify your competitive position in Poland. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Unplugged), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as MTV by incorporating country-specific trend and market demand factors for all markets including Poland. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Unplugged, including those that have not even been released. Appeal to your target markets, including Poland, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular MTV‘s Unplugged is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Poland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Unplugged, for example, can be assessed for a market e.g. Poland, which can then be benchmarked against genre averages (e.g. Music Variety), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using tv demand datasets from Parrot Analytics for Unplugged in Poland. We provide our partners with deep subscription-video-on-demand competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.