The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can provide valuable insights to make more informed content, acquisition, distribution, and programming decisions. Looking at the case of "Why Women Kill" in Poland for the month of October 2023, we can see how demand data can help executives in their decision-making process.
Content valuation is an essential tool for television executives in assessing the dollar value contribution of any title. By using demand data, we can determine how much a series is worth and how much of that value is driven by demand for one of its stars. Using Parrot Analytics' content valuation system powered by global content demand and supply, executives can calculate the ROI that a specific title can bring for any given platform. Therefore, understanding how the demand relates to content valuation can help executives determine how much to spend on content and how the series impact engagement across the catalog.
In looking at the specific case of "Why Women Kill," the show had eight times the audience demand of the average show in Poland or 2.7% of all TV shows in the country. Moreover, the show's demand has been steadily increasing in recent months. However, during October, audience demand for the show decreased in Poland by 1.4%, indicating that the show may need additional support to continue its upward momentum.
Understanding which markets are most in-demand for a particular title can help executives better target their programming decisions. The top ten global markets where "Why Women Kill" is most in-demand over the last 30 days reveal that it outperforms the demand of the average TV show in each of these markets, indicating the series' popularity worldwide.
Looking at the audience demands for the show across six dimensions using Parrot Pulse can also help executives understand how the show is performing globally. "Why Women Kill" audience demand in Poland was 113% of the demand in its country of origin, the United States, indicating outstanding travelability. The show's longevity is also outstanding, indicating how effectively audience demand is maintained over time. Additionally, momentum, the pace of growth, indicates that "Why Women Kill" had outstanding performance and had good franchisability (spin-off potential) and outstanding reach.
Demand data is also useful for strategic partnership and distributorship deals. By quantifying the audience's interest in specific titles, executives can more confidently negotiate beneficial deals.
Finally, executives can use demand data to inform their pre-release marketing strategies. "Why Women Kill's" high demand in Poland during October and its ranking around the 99.6th percentile in the crime genre indicate a favorable landscape for marketing efforts geared at creating buzz and anticipation for the series.
In summary, "Why Women Kill" demonstrated outstanding demand in Poland during October 2023, which executives could use to make more informed content, acquisition, distribution, and programming decisions. By understanding how demand relates to content valuation, executives can also determine how much to spend on content and calculate the ROI that a specific title can bring for any given platform, maximizing the potential of their content and resources.
Why Women Kill's travelability to Poland in the last 30 days is 43%, which means that the audience demand for Why Women Kill is 43% of the demand in its country of origin, United States. Click through to another market to discover how well Why Women Kill travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Why Women Kill is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Poland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Why Women Kill, for example, can be assessed for a market e.g. Poland, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on March 28, 2024, 3:35 a.m. PST using tv demand metrics from Parrot Analytics for Why Women Kill in Poland. We provide our partners with deep TV expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.