The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, you can use demand data for content evaluation, acquisition, distribution, or programming decisions and can gain insights from a show’s pulse and global performance dimensions, such as travelability, longevity, momentum, franchisability, and reach.
Let’s take the example of "A Fazenda (BR)," a reality show that has achieved superior demand in Portugal. When analyzed with demand data, the show’s superiority and longevity could be used to make more informed decisions. Executives can use the outstanding demand of this show in Portugal to evaluate whether the content has the potential to attract new subscribers to their SVOD service.
Using content valuation, they can also compare the dollar value of this show against other reality series or even a library of titles to understand what a fair price should be for acquisition or distribution. Since "A Fazenda (BR)" is ranked much higher than the average show in Portugal, such information can be used to decide how to allocate funds and optimize pricing strategies.
Another way that executives can use demand data is for competitive benchmarking. In this case, by comparing "A Fazenda (BR)" against other reality shows available on the market, they can glean insights that could help them diversify their content portfolio while mitigating risk.
Furthermore, demand data can lead to insights that can guide decisions about the release strategy, e.g., when to release it, or the kind of marketing campaign it requires. Demand data can also provide valuable information during negotiations with potential partners as content valuations allow executives to estimate what their show is worth, how it compares to others in the market, and what the ROI may be.
In addition, demand data can reveal tastes and preferences that would enable executives to develop content that better resonates with their current audience or even acquire titles that would perform well in their local market. With "A Fazenda (BR)," executives can use the information on the show's pulse and global performance dimensions to assess its popularity in different global markets and to identify untapped markets where they could monetize the content.
Finally, understanding demand can also help manage subscriber retention. In this case, executives can analyze audience reactions to "A Fazenda (BR)" in Portugal and identify ways to keep existing subscribers active while attracting additional users.
A Fazenda (BR)'s travelability to Portugal in the last 30 days is 8%, which means that the audience demand for A Fazenda (BR) is 8% of the demand in its country of origin, Brazil. Click through to another market to discover how well A Fazenda (BR) travels internationally.
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Acquire the best shows from partners such as Record TV to fortify your competitive position in Portugal. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. A Fazenda (BR)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Record TV by incorporating country-specific trend and market demand factors for all markets including Portugal. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as A Fazenda (BR), including those that have not even been released. Appeal to your target markets, including Portugal, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Record TV‘s A Fazenda (BR) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Portugal, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Record TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for A Fazenda (BR), for example, can be assessed for a market e.g. Portugal, which can then be benchmarked against genre averages (e.g. Housemates Reality), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 19, 2024, 2:02 p.m. PST using global tv demand datasets from Parrot Analytics for A Fazenda (BR) in Portugal. We provide our partners with essential TV series expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.