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TV ratings for Billions in Portugal. SHOWTIME TV series

Billions

Original TV Network:
SHOWTIME
Genre:
Drama
Release type:
Network
IMDB Rating:
8.4

U.S. Attorney Chuck Rhoades goes after hedge fund king Bobby "Axe" Axelrod in a battle between two powerful New York figures.

How well is this TV series doing in Portugal?

Last 30 days
9.2x Difference from market average outstanding
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Unlocking the Value of TV Shows: How Parrot Analytics' Demand Data Helps Entertainment Executives Make Better Business Decisions

Parrot Analytics Insights - October 2023

For entertainment executives looking to make informed programming, content acquisition, and distribution decisions, Parrot Analytics provides highly valuable insights by analyzing the global audience demand of TV shows. Understanding audience demand through Parrot's data-based content valuation system can help:

1. Content Valuation: Parrot's content valuation system uses demand data to quantify the economic value of a TV show, not just for individual series, but for an entire content library for any given platform, and in any region. Based on October 2023 data, "Billions" has 13.2 times the audience demand of the average show in Portugal, putting it in the top 2.7% of all TV shows. With this system, executives can answer questions like; how much is my show worth, how popular is my show compared to the market average, and where in the world is my show in high demand?

2. Acquisition Decisions: By using demand data, TV executives can assess a TV series' ability to drive subscribers and reduce churn. Parrot's demand data shows that "Billions" has increased its audience demand by 7.8% in October alone, making it an important factor when considering acquiring or renewing the show. Executives can also understand what content is most popular in their market, as well as map local whitespaces where potential opportunities can be found.

3. Programming Decisions: Parrot's data can help TV executives understand viewer affinity and taste clusters, and make smart programming decisions about the kind of content their audience enjoys. Parrot's data indicates that fans of "Billions" also enjoy watching "Ahsoka," "Foundation," and "Power Book IV: Force." Such insights can help executives to optimize marketing campaigns ahead of premieres and even develop future content optimized to attract the most audience.

4. Distribution Decisions: With the data insights from Parrot Analytics, distribution decisions can be made based on the regional-specific audience demand data. Beyond distribution, the insights derived from Parrot can also inform strategies to retain current subscribers and attract new ones, helping executives identify the best titles that will keep or acquire subscribers. Lastly, the data on the worldwide travelability of a show provides insights into which markets the show will perform well and gain traction.

From these insights, it is clear that demand data powers content valuation and can help executives make informed content, acquisition, distribution, and programming decisions. Executives should consider investing in tools that can provide clear insights into audience demand variations in different global markets. As demonstrated by the case of "Billions," having the right data analysis tools can enable executives to make data-driven decisions about the most profitable and valuable content.

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More news about Billions:

How fast is demand for Billions growing?

Last 30 days
-31.4% Change in demand
On a rolling 30-day average basis, we compare TV demand in Portugal for Billions to the preceding 30 days: Demand has decreased by -31.4%

Drama performance

Last 30 days
99.7% Percentile rank
Billions ranks at the 99.7th percentile in the Drama genre. This means Billions has higher demand than 99.7% of all Drama titles in Portugal
Title position in Drama
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
28% Travelability to Portugal

Billions's travelability to Portugal in the last 30 days is 28%, which means that the audience demand for Billions is 28% of the demand in its country of origin, United States. Click through to another market to discover how well Billions travels internationally.

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Support casting decisions with empirical facts

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Support casting decisions with empirical market data for Portugal. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Billions.

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Produce with confidence and mitigate downside risks

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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Portugal to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Billions from partners like SHOWTIME.

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Fuse art with science for the next global hit

Industry
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    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
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Studios in Portugal are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.

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Lead global content negotiations with authority

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    Build more robust financial models that adjust immediately to consumer trends.
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Maximize advertising revenues from new audiences

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Maximize advertising revenues from new audiences in Portugal. Contact us now to leverage a return-focused selection criteria for title acquisition from SHOWTIME by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Billions. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

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Acquire the best shows to fortify your competitive position

Industry
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Acquire the best shows from partners such as SHOWTIME to fortify your competitive position in Portugal. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Billions), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

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Command your niche with maximum net subscriber adds

Industry
  • Money Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
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    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • People-Diverse Created with Sketch.
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    Target content to the individuality of your audience segments with demand-based content taste clusters.
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Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as SHOWTIME by incorporating country-specific trend and market demand factors for all markets including Portugal. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.

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How popular is Billions around the world?

Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Billions is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

Discover more insights

Over the last 7 days, people who watch Billions also watch:

DEMAND360LITE

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Global Market Insights

Regular updates of genre, platform and title insights across North America, Latin America, Asia and MENA.

DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

None
$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Portugal, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Billions, for example, can be assessed for a market e.g. Portugal, which can then be benchmarked against genre averages (e.g. Legal Drama), using our globally standardized Demand Expressions® metric.

This page has been reconstructed on March 28, 2024, 12:41 a.m. PST using tv demand analytics from Parrot Analytics for Billions in Portugal. We provide our partners with far-reaching content capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.