The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data to make informed decisions about content acquisition, distribution, programming, and content valuation. The case of "Invasion" in Portugal in October 2023 provides us with various insights that can assist you in making these decisions.
One of the fundamental questions to consider when evaluating content is, how much is the show worth? Demand data can help you determine a show’s net worth. For instance, you can use audience demand data to calculate the platform-specific marginal revenue contribution. This information can help you assess how much a show can drive engagement across the rest of your catalog. By leveraging Parrot Analytics demand data, you can calculate the ROI of a specific title, estimate the ability of a TV series to drive subscriptions and mitigate churn, and assess the value of exclusivity. In the case of "Invasion," its outstanding demand in Portugal highlights its value as a strategic asset for any streaming platform.
Demand data can also guide your decisions concerning supply and demand. When considering acquisition or production, you can use demand data to identify the types of content that exhibit opportunities. For instance, you can use demand data to determine what content is popular in your market or on a global scale, as illustrated by the success of "Invasion" in various countries worldwide.
To retain subscribers or acquire new ones, you may require information on which titles to acquire or produce based on a comparison with other titles available on the market. "Invasion's" global performance statistics can provide insight into this. You can also use demand data to identify the most popular genres in your local market or any other market in the world. This data can then guide your decisions on genre focus to attract new subscribers to your SVOD service or even determine the best release strategy for optimal pricing.
Another valuable use of demand data is in pre-release marketing. You can use demand data to optimize your marketing campaigns ahead of a show's premiere, focusing your efforts on regions or markets where demand is high. The demand for "Invasion" began to spike in mid-October 2023, which suggests that the marketing campaign was effective.
Finally, the Parrot Pulse for "Invasion" gives a summary of its global performance in six dimensions, demonstrating that this science fiction show has outstanding audience demand across all platforms globally. You can use the show's performance metrics as an independent measure of its global performance across six dimensions like travelability, longevity, momentum, franchisability, and reach to make strategic decisions about content acquisition, distribution, programming, or content valuation.
In conclusion, as a TV executive, you can use demand data to make more informed decisions on content acquisition, distribution, programming, and content valuation. The outstanding demand for "Invasion" in Portugal is a testament to how important it is to use demand data to make strategic decisions when it comes to content.
Invasion's travelability to Portugal in the last 30 days is 44%, which means that the audience demand for Invasion is 44% of the demand in its country of origin, United States. Click through to another market to discover how well Invasion travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Invasion is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Portugal, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Invasion, for example, can be assessed for a market e.g. Portugal, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 18, 2024, 2:01 p.m. PST using global tv demand analytics from Parrot Analytics for Invasion in Portugal. We provide our partners with far-reaching television workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.