The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at an OTT or SVOD platform, the demand data for "SBT Brasil" in Portugal for October 2023 can help you make more informed television programming and content acquisition decisions.
Firstly, the high demand for "SBT Brasil" in Portugal is significantly higher than the average title across the last 30 days, indicating the show's popularity in the region. One can leverage this demand data to support investment in the show or similar content to retain current subscribers or entice new ones. One can also use this data to justify an increase in licensing fees or acquisition costs for the show.
One can also use demand data to assess how the popularity of "SBT Brasil" compares to other TV shows in the same genre. With "SBT Brasil" ranking in the 99.6th percentile of the news genre in Portugal, it can be viewed as a strong title to retain viewership and promote audience growth.
Moreover, demand data on "SBT Brasil" can help to identify which TV shows or content are most preferred by fans of "SBT Brasil." By assessing this data, the OTT or SVOD platform can determine which other titles will resonate well with the existing audience in Portugal.
By using the Parrot Pulse for "SBT Brasil," one can measure the show's performance across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. This data can provide insight into the show's international performance, audience retention, and the potential for further monetization through spin-offs or franchises.
Lastly, OTT or SVOD platforms can apply the demand data for "SBT Brasil" to optimize marketing and promotional campaigns, release strategies, and pricing. The data also helps executives evaluate international expansion opportunities, as well as understanding which titles can help retain subscribers, mitigate churn or supplement the platform.
Overall, demand data is a crucial resource for entertainment executives in making better-informed content and acquisition decisions. By evaluating viewer demand and consumption patterns, platforms can tailor their offerings and retain viewership, grow subscribers, and maximize ROI.
SBT Brasil's travelability to Portugal in the last 30 days is 25%, which means that the audience demand for SBT Brasil is 25% of the demand in its country of origin, Brazil. Click through to another market to discover how well SBT Brasil travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SBT‘s SBT Brasil is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Portugal, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SBT and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for SBT Brasil, for example, can be assessed for a market e.g. Portugal, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been revised on Feb. 19, 2024, 1:02 p.m. PST using demand analytics from Parrot Analytics for SBT Brasil in Portugal. We provide our partners with essential TV industry insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.