The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive trying to make an informed content decision, acquire content, distribute content, or make programming decisions? If so, Parrot Analytics can offer you guidance based on detailed demand data from our content valuation system. Our platform provides economic valuations for any title, any region, and any platform.
Let's examine the example of "Secret Invasion," a show that premiered on June 21, 2023, and aired 6 episodes over 1 season. In October 2023, Portugal experienced a surge in demand for this show, with 8.2 times the audience demand of the average show in Portugal over the last 30 days. To provide context, only 2.7% of all TV shows have this level of demand. Although its demand of 9.9 times the average over the last 90 days was higher, we note that demand for the show has been decreasing recently.
Despite this dip, the audience reception in Portugal is exceptional, with demand reaching the highest percentile possible at 99.9% in the mystery genre. Another point to note is the show's impressive increase in demand over the course of October, which provided an excellent opportunity to leverage the increase in demand-driven metrics for promotional purposes.
It is also worth mentioning that the show has high travelability, which indicates its international appeal is exceptional, providing an opportunity for global SVOD expansion. The longevity and momentum metrics indicate that audience demand has been consistently high for a sustained period. Moreover, its spin-off potential (franchisability) and reach are good.
Parrot Analytics' content valuation system provides the tools for executives to make informed decisions about how to maximize their investment in a title like "Secret Invasion." They can use demand data to quantify the platform-specific marginal revenue contribution and assess the TV series' ability to drive subscriptions and mitigate churn. Furthermore, by examining the show's performance in other countries, executives can develop international marketing campaigns that maximize marketing spend for a better ROI.
Combining Parrot Analytics demand data with other data sources is useful in making even more informed decisions. For example, we know that the show's performance on a 1-year rolling basis has remained high and maintained an average of 5.2 times the average title. However, examining performance in the last 30 days reveals that demand has increased even more, with an 8.2 times the title average.
Taking a closer look at the top 10 global markets where "Secret Invasion" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. The United States ranks first, with outstanding audience demand of 14.1x, while Russia comes in second, where demand is also exceptional. Additionally, China, the United Kingdom, Brazil, Philippines, Bulgaria, Netherlands, and South Africa show high demand for the show.
On a final note, understanding demand data helps entertainment executives understand their audience's preferences. By looking at shows that fans of "Secret Invasion" also like, such as "Loki," "Star Trek: Strange New Worlds," "Foundation," "The Mandalorian," "Silo," "The Witcher," "Gen V," "Special Ops: Lioness," and "Rick And Morty," executives can make more data-driven acquisition and programming decisions that align with their audience's preferences.
In conclusion, Parrot Analytics' content valuation system uses demand data to help entertainment executives make informed decisions about content valuation, acquisition, distribution, and programming. The example of "Secret Invasion" showcased how demand data can provide essential insights that enable executives to maximize their investment and make informed decisions to gain a competitive advantage.
Secret Invasion's travelability to Portugal in the last 30 days is 65%, which means that the audience demand for Secret Invasion is 65% of the demand in its country of origin, United States. Click through to another market to discover how well Secret Invasion travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Secret Invasion is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Portugal, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Secret Invasion, for example, can be assessed for a market e.g. Portugal, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using demand analytics from Parrot Analytics for Secret Invasion in Portugal. We provide our partners with comprehensive TV insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.
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