The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, we understand the importance of using data to make informed decisions related to content creation, acquisition, distribution, and programming. Demand data, powered by Parrot Analytics' cutting-edge technology, can provide valuable insights to help you make these decisions. To illustrate, let's examine the popular TV series "Sex Education" for the month of October 2023 in Portugal.
By analyzing the demand data, we can determine that "Sex Education" is an extremely popular TV show in Portugal, with an outstanding demand rating of 14.9 times the average show. Demand for the show has been increasing recently, with a peak rank of #4 in the country. According to the data, "Sex Education" falls under the comedy genre in Portugal and ranks at the 100.0th percentile, indicating that it has higher demand than 100.0% of all comedy titles in the region. This information can be useful in content valuation to determine the worth of a particular video title.
Moreover, audience demand for the show has decreased in Portugal by 61.0% during the month of October. Knowing this information can help you to make informed strategic decisions in programming or distribution that can influence the show's performance in this particular market.
Furthermore, demand data can help you in the decision-making process by providing key insights such as which titles will help with subscriber acquisition or retention. For instance, while analyzing "Sex Education," we found out that fans of this series also like shows such as "Loki," "Ahsoka," "Rick And Morty," "Only Murders In The Building," "Foundation," "The Witcher," "The Wheel Of Time," "Billions" and "The Walking Dead: Daryl Dixon." These insights can help you to identify potential acquisition targets and programming options for your audience that align well with their preferences.
Demand also informs scalable concept testing by providing insights into what kind of content fans like the most. In the case of "Sex Education," the series has a 'Coming of Age' theme, which appears to attract its audience.
Moreover, demand data can help you to optimize your marketing campaign ahead of premiere by keeping tabs on the momentum of the show, which in the case of "Sex Education" is exceptional. Additionally, by examining the top 10 global markets where "Sex Education" is most in-demand over the last 30 days, we can infer that the show outperforms the demand of the average TV show (1x) in each of these markets. This type of information can help you to decide which platforms to target for distribution of your content.
To summarize, demand data provides powerful insights into what audiences enjoy, what type of content to acquire or produce, what shows retain customers, what shows will attract new subscribers, and much more. Hence, leveraging demand data can help you make more informed content, acquisition, distribution, or programming decisions for your platform, studio, network, or any other entertainment organization.
Sex Education's travelability to Portugal in the last 30 days is 41%, which means that the audience demand for Sex Education is 41% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Sex Education travels internationally.
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Capture more value from content opportunities in Portugal as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in Portugal. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Sex Education), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Portugal. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Sex Education, including those that have not even been released. Appeal to your target markets, including Portugal, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Sex Education is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Portugal, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sex Education, for example, can be assessed for a market e.g. Portugal, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on March 28, 2024, 1:18 a.m. PST using global tv demand datasets from Parrot Analytics for Sex Education in Portugal. We provide our partners with valuable OTT know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.