The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is an indispensable tool for entertainment executives working at any stage of the content pipeline, from acquisition and production to distribution and promotion. By analyzing audience demand for content across different genres, regions and platforms, entertainment professionals can make more informed decisions about their investments, partnerships and strategy. Let's look at the example of "The Lord Of The Rings: The Rings Of Power" in Portugal, and explore how demand data can be used to make optimal content decisions:
1. Content Valuation: One of the critical ways that demand data can inform strategic content decision-making is through content valuation. The metrics generated by Parrot Analytics content valuation system can provide a reliable estimate of the dollar value contribution of any show or movie to any platform or region. In the case of "The Lord Of The Rings: The Rings Of Power" in Portugal, the show's outstanding demand of 8.2 times the average title in the last 30 days, and its upward momentum, indicate an opportunity for high ROI.
2. Acquisition Decisions: Entertainment executives looking to expand their content portfolio can use demand data to determine what types of shows or movies have the greatest opportunity for ROI. For example, by looking at the top 10 global markets where "The Lord Of The Rings: The Rings Of Power" is most in-demand over the last 30 days, audiences in the United States, Russia, China, Bulgaria, Netherlands, Israel, Greece, Brazil, and Ukraine show an outstanding demand, which makes it an attractive title for acquisition.
3. Distribution Decisions: Demand data can help entertainment professionals determine which platforms or networks to target for distribution of their content. By analyzing where the show is most in-demand, and which genres resonate with which audiences, content can be optimized to reach its target audience. For example, from the data on "The Lord Of The Rings: The Rings Of Power" in Portugal, the show's demand has been spiking towards the end of October, which could indicate an excellent opportunity to target promotion on that platform.
4. Programming Decisions: Understanding audience demand for specific shows and genres can inform programming decisions, such as scheduling, promotion, and packaging. By knowing which shows are most likely to retain existing audiences and attract new ones, entertainment executives can put together an optimized lineup of shows that drive engagement and reduce churn.
5. Talent and Brand Partnerships: Finally, demand data can help entertainment professionals assess which talent or brand partnerships will expand their audience reach. By measuring affinity between shows, entertainment executives can determine which brand or industry niches are most likely to contribute to a show's popularity.
By using demand data to inform content decision-making, entertainment executives can ensure they are maximizing their ROI and stay ahead of their competitors in a rapidly changing and challenging media landscape.
The Lord Of The Rings: The Rings Of Power's travelability to Portugal in the last 30 days is 57%, which means that the audience demand for The Lord Of The Rings: The Rings Of Power is 57% of the demand in its country of origin, United States. Click through to another market to discover how well The Lord Of The Rings: The Rings Of Power travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s The Lord Of The Rings: The Rings Of Power is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Portugal, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Lord Of The Rings: The Rings Of Power, for example, can be assessed for a market e.g. Portugal, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 8:45 p.m. PST using global demand data from Parrot Analytics for The Lord Of The Rings: The Rings Of Power in Portugal. We provide our partners with extensive OTT workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.