The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working in a TV production company, you can use demand data from a show like "The Mandalorian" to make informed programming decisions, content acquisition decisions, and even distribution decisions. You can use demand data to examine how the show performs in different markets and make decisions about which markets to prioritize for distribution.
One of the key advantages of using demand data from Parrot Analytics is that it can provide you with content valuation insights. You can estimate the dollar value contribution of "The Mandalorian" to any platform in any region and compare the results to the cost of production and acquisition. The data can also reveal the baseline value of the show and help you assess its ability to drive subscriptions, mitigate churn, attract and retain audiences.
Since the show has been performing extremely well in Portugal, you can leverage that information to make more informed content acquisition decisions, especially if you are a TV series financing company. With 11.4 times the audience demand of the average show in Portugal over the last 30 days, it is clear that "The Mandalorian" is resonating well with local audiences. You can also estimate the value of the show's content library to a platform over time by examining its overall demand and longevity.
Furthermore, by analyzing the Parrot Pulse of "The Mandalorian," which measures the show's global performance across dimensions such as travelability, longevity, momentum, franchisability, and reach, you can understand the international potential of the show and use that information to make more informed distribution decisions. For example, you can see that the show has exceptional travelability, meaning that it has excellent international demand relative to its home market, which is an important indicator of its global potential.
The demand data can also help you to facilitate optimal release strategy and pricing for the show. Since the demand spiked for "The Mandalorian" in late October 2023 in Portugal, this information can help you plan for any future releases in the region.
Finally, the data can provide you with insights into fans of "The Mandalorian" and their other interests. By examining the other shows that they also like, such as "The Last Of Us", "Foundation", "Rick And Morty", "Loki", "Star Trek: Strange New Worlds", "Star Trek: Picard", "Andor", "South Park" and "The Book Of Boba Fett", you can make more informed content decisions, such as developing new shows that are likely to appeal to fans of these shows or acquiring existing content that has similar themes and elements.
Overall, leveraging demand data from a show like "The Mandalorian" can provide you with invaluable insights that can help you make more informed decisions about content acquisition, distribution, pricing, and programming. By using this data, you can determine how much to spend on content, calculate the ROI a particular title will bring to a platform, and make informed decisions about what type of content would resonate most with your audience.
The Mandalorian's travelability to Portugal in the last 30 days is 38%, which means that the audience demand for The Mandalorian is 38% of the demand in its country of origin, United States. Click through to another market to discover how well The Mandalorian travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s The Mandalorian is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Portugal, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Mandalorian, for example, can be assessed for a market e.g. Portugal, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 19, 2024, 2:03 p.m. PST using global television demand data from Parrot Analytics for The Mandalorian in Portugal. We provide our partners with meaningful television industry know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.