The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it's vital to have deep insights into the demand for your TV show to help you make informed decisions regarding content valuation, acquisition, distribution, and programming. Using the example of "The Wheel Of Time" in Portugal, we highlight how demand data can be analyzed to aid decision-making for executives across various domains in the entertainment industry.
One of the key insights we can gain from demand data is content valuation. By analyzing the demand for "The Wheel of Time," we learn that it has 15.0 times the audience demand of the average show in Portugal over the last 30 days, which is outstanding. This high demand can help content distributors and producers to make informed decisions regarding how much to spend on a title. Parrot Analytics' content valuation system is based on demand data, helping executives to determine the dollar value contribution of a title and to assess its ability to drive subscriptions and mitigate churn.
Demand data can also inform acquisition decisions. By examining the top 10 global markets where "The Wheel Of Time" is most in-demand, we learn that this TV series outperforms the demand of the average TV show in each of these markets, indicating its potential for successful acquisition. It's essential to investigate genres and other factors that resonate most with your audience to make efficient purchases and optimize acquisition efforts.
Moreover, the data can be used to evaluate programming decisions. For instance, it's interesting to note that during October, audience demand for the show decreased by 33.7% in Portugal. The reason behind this is something executives need to dig into; it can be related to the airing time or any other factor. Additionally, executives can use demand data to inform release strategies and pricing, helping them to make informed programming decisions.
Demand also comes in handy for distribution decisions. As in this case, "The Wheel of Time" achieved exceptional audience demand of 24.4x in the United States, indicating its potential for successful distribution in that market. Demand data can be used to calculate the ROI a specific title will bring for any given platform, thus enabling distribution decisions that maximize revenue and viewership.
Lastly, examining the show's metadata, we learn relevant information such as the number of episodes, air dates, and season grossing cycle, which can come in handy when making programming and production decisions.
In summary, demand data is an essential tool needed to help entertainment executives make informed decisions about content valuation, acquisition, distribution, and programming. By analyzing demand data for "The Wheel of Time," we can draw insights into the show's value, popularity, and potential, which executives can use to strategize more effectively and stay ahead of the competition.
The Wheel Of Time's travelability to Portugal in the last 30 days is 60%, which means that the audience demand for The Wheel Of Time is 60% of the demand in its country of origin, United States. Click through to another market to discover how well The Wheel Of Time travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s The Wheel Of Time is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Portugal, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Wheel Of Time, for example, can be assessed for a market e.g. Portugal, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:01 p.m. PST using demand metrics from Parrot Analytics for The Wheel Of Time in Portugal. We provide our partners with deep television know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.