The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive working for an OTT platform or SVOD platform, "Better Call Saul" is a show that should be on your radar. Using Parrot Analytics' demand data, we can help you make more informed content acquisition and programming decisions. Here are some ways in which demand data can help you:
1. Content Valuation - Content valuation is an important aspect of determining the value of a show or library of content. Parrot Analytics content valuation uses demand data to reveal the dollar value contribution of any title to any platform in any region. In the case of "Better Call Saul" in Russia, we see that it has an outstanding audience demand that is 18.2 times the average show in the country over the last 30 days. This means there is a strong potential for "Better Call Saul" to generate significant revenue and create long-term value.
2. Acquisition and Distribution Decisions - Using demand data to assess the popularity of a show regionally and globally, entertainment executives can make informed decisions when it comes to making content acquisition and distribution deals. In this case, we can see that "Better Call Saul" is in high demand in the United States, Russia, Canada, China, the UK, Spain, the Netherlands, Germany, and Australia, making it a valuable asset for international distribution.
3. Programming Decisions - Based on the show's excellent demand data in Russia, executives responsible for the programming strategy for the region can use the Parrot Pulse to understand the performance of "Better Call Saul" globally across six dimensions. For Russia, we see that the show's longevity, momentum, franchisability, and reach are all exceptional. This provides confidence for the executives in expanding the reach of the show in Russia and other regions.
4. Competitive Benchmarking - Demand data also enables competitive benchmarking by comparing "Better Call Saul" against other TV series available on the market. Comparing the show's performance over a 1-year rolling basis against the last 30 days reveals that the show's demand has increased in the recent past, indicating its growing popularity.
5. Optimal Release Strategy and Pricing - Lastly, demand data can help determine the optimal release strategy and pricing for a show. The insights from the show's performance in Russia can provide entertainment executives with the right information to make data-driven decisions on when and how to release future seasons or episodes of "Better Call Saul" on the platform in that region.
In conclusion, using Parrot Analytics' demand data to understand the relative performance of shows in different regions can help entertainment executives make data-driven content valuation, acquisition, distribution, programming, and pricing decisions. In the case of "Better Call Saul" in Russia, the data shows that the show has significant value and potential, and therefore should be a top priority for anyone responsible for making decisions regarding the show, the platform, and the audience.
Better Call Saul's travelability to Russia in the last 30 days is 69%, which means that the audience demand for Better Call Saul is 69% of the demand in its country of origin, United States. Click through to another market to discover how well Better Call Saul travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AMC‘s Better Call Saul is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Better Call Saul, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using global demand content analytics from Parrot Analytics for Better Call Saul in Russia. We provide our partners with extensive TV industry know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.