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What is Demand? Why Demand? Industry Products Insights
TV ratings for Black Bird in Russia. Apple TV+ TV series

Black Bird

Original TV Network:
Apple TV+
Genre:
Drama

How well is this TV series doing in Russia?

Last 30 days
13.9x Difference from market average outstanding
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Unlocking the Power of Demand Data: How Parrot Analytics Helps Entertainment Executives Make More Informed Decisions Using 'Black Bird' as a Case Study

Parrot Analytics Insights - October 2023

When it comes to making content decisions, entertainment executives have often relied on subjective intuition rather than on hard data. However, this conventional approach is being replaced by a more data-driven methodology for making informed decisions. Parrot Analytics, a global leader in TV content analytics, provides insights to entertainment companies on audience demand for various TV shows. We will use the example of "Black Bird" in Russia for the month of October 2023 to explain how demand data can inform content, acquisition, distribution and programming decisions.

Firstly, content valuation can be assessed using demand data. The demand for "Black Bird" in Russia is outstanding, being 13.6 times the demand of the average show in the country over the last 30 days, and 13.5 times the average over the last 90 days. This high demand of the title shows that the show has strong commercial potential and is a good strategic asset for a streaming platform. The increase in the show's demand over the last 30 days is a point of interest for financiers and producers who want to know whether an additional season or spinoff would be commercially viable.

Secondly, the global popularity of the show can be assessed using demand data, which can determine the most popular markets for the show, the genre ranking and fan affinity. Therefore, platforms can decide to acquire a show for distribution based on regional audience demand, global genre popularity, and viewer preferences. For example, in the case of "Black Bird," it is highly demanded in Russia, while its true-crime genre ranking is at the 99.7th percentile in the country, and consumers of the show are known to enjoy similar series that can help expand their viewing experience.

Thirdly, demand data can help theme industry players to retain or acquire subscribers. For example, if the chief executive officer of a TV network wants to keep his or her current audience happy, they could acquire titles similar to "Black Bird", to retain existing subscribers since the audience demand for the show decreased by 10.0% in Russia in October. Alternatively, they may acquire content that targets new subscribers if they wish to grow their audience in the form of similar true-crime shows.

Fourthly, demand data can inform decisions around optimal release strategy and pricing. For instance, for the content distributors looking to distribute their content on SVOD platforms, they can use demand data to identify the show release date of "Black Bird" that spiked its demand in late October in Russia. This information can help them plan for their upcoming releases, timings, and pricing decisions.

Finally, demand data can be used to measure the success of marketing campaigns around a show. In the case of "Black Bird," it has an outstanding momentum, meaning the pace of growth is excellent. Its franchisability (spin-off potential) is also good, and its reach (the number of people expressing demand for a show) is notable. Therefore, the production company should focus on creating branded content and collaborating with brands and influencers with similar audience trends in the coming period to sustain growth.

In conclusion, demand data provides valuable insights that are critical in strategic decision making for executives in the entertainment industry. The case of "Black Bird" in Russia in October is an excellent example of how Parrot Analytics' demand data can inform content valuation, acquisition, distribution, and programming decisions.

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How fast is demand for Black Bird growing?

Last 30 days
-6.5% Change in demand
On a rolling 30-day average basis, we compare TV demand in Russia for Black Bird to the preceding 30 days: Demand has decreased by -6.5%

Drama performance

Last 30 days
99.1% Percentile rank
Black Bird ranks at the 99.1th percentile in the Drama genre. This means Black Bird has higher demand than 99.1% of all Drama titles in Russia
Title position in Drama
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
139% Travelability to Russia

Black Bird's travelability to Russia in the last 30 days is 139%, which means that the audience demand for Black Bird is 139% of the demand in its country of origin, United States. Click through to another market to discover how well Black Bird travels internationally.

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Capture more value from content opportunities in Russia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Apple TV+, leading to increased commercial efficiency and ROI.

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Support casting decisions with empirical market data for Russia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Black Bird.

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Produce with confidence and mitigate downside risks

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    Decrease production risks by combining content genome insights with demand data.
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    Increase the likelihood of a successful series and create content that is highly in-demand.

Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Russia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Black Bird from partners like Apple TV+.

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Fuse art with science for the next global hit

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    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
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    Deploy high impact marketing campaigns for pre-release titles.
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    Project risk and return based on market demand factors.
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    Decrease investment risks with content genome insights.
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    Easily prioritize markets for expansion and align strategy with the maturity level of every market.

Studios in Russia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.

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Lead global content negotiations with authority

Industry
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    Build more robust financial models that adjust immediately to consumer trends.
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    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
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    Explore markets using audience demand data to discover lucrative new sales opportunities.
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    Lead commercial negotiations with confidence by understanding what content audiences are demanding in any market.
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    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.

Are you seeking distribution for Black Bird? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Russia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Apple TV+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.

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Maximize advertising revenues from new audiences

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    Harnesses audience demand datasets to gain programming insights that maximize ad sales.
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    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
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    Deploy high impact marketing campaigns for pre-release titles.

Maximize advertising revenues from new audiences in Russia. Contact us now to leverage a return-focused selection criteria for title acquisition from Apple TV+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Black Bird. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

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Acquire the best shows to fortify your competitive position

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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in Russia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Black Bird), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

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Command your niche with maximum net subscriber adds

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    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Money-Hand Created with Sketch.
    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • People-Diverse Created with Sketch.
    Acquire the best shows with the highest expected platform ROI by leveraging global TV demand data.
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    Target content to the individuality of your audience segments with demand-based content taste clusters.
  • Document-Star Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.

Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Apple TV+ by incorporating country-specific trend and market demand factors for all markets including Russia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.

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    Deploy high impact marketing campaigns for pre-release titles.
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    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.
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Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Black Bird, including those that have not even been released. Appeal to your target markets, including Russia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.

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How popular is Black Bird around the world?

Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Black Bird is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

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Why get DEMAND360LITE?

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DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

None
$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Black Bird, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.

This page has been altered on March 28, 2024, 3:05 p.m. PST using global television demand metrics from Parrot Analytics for Black Bird in Russia. We provide our partners with extensive television industry workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.