The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In today's competitive television landscape, it is critical for entertainment executives to make data-driven decisions to ensure that their content is successful in reaching its target audience. Demand data can be used to provide insights into various aspects such as content valuation, programming, acquisition decisions, and distribution decisions.
One way of using demand data is by understanding the value of the content. Parrot Analytics' content valuation system utilizes demand data to understand the dollar value contribution of a title to a platform. With 10.4 times the audience demand of the average show in Russia over the last 30 days, "Citadel" has an outstanding demand. This show's exceptional demand indicates a higher value opportunity for potential acquisition or distribution.
Moreover, understanding the global performance of a title is critical for content executives that want maximum returns on investment. In this case, "Citadel" has an exceptional travelability score, which means the show has considerable international demand relative to its home market. Therefore an acquisition of "Citadel" for a significant OTT platform, such as a global player, should result in a higher value realization.
Another way of using demand data is to guide programming decisions. Executives can leverage demand insights to decide which genres to focus on in a particular market or identify popularity trends. For "Citadel," drama and action-adventure have garnered maximum demand in Russia. Executives can use these insights to guide their content strategy for the market.
Finally, executives can use demand data to guide their distribution decisions by identifying the countries where "Citadel" has maximum demand. Russia has the most considerable reception of "Citadel," which potentially indicates it will be a valuable opportunity for local distributors or regional programming. Additionally, executives can leverage this data to target their content towards countries and platforms where top-performing content resonates, increasing the likelihood of success for the specific title.
In conclusion, demand data provides valuable insights for entertainment executives to make data-driven decisions about content acquisition, programming, distribution, and content valuation. Using insights provided by demand data can help executives optimize their content strategy resulting in a higher realization of the content's economic value. Ultimately, demand data can empower more informed decisions, minimizing the risk of unsuccessful content.
Citadel's travelability to Russia in the last 30 days is 118%, which means that the audience demand for Citadel is 118% of the demand in its country of origin, United States. Click through to another market to discover how well Citadel travels internationally.
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Acquire the best shows from partners such as Amazon Prime Video to fortify your competitive position in Russia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Citadel), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Amazon Prime Video by incorporating country-specific trend and market demand factors for all markets including Russia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Citadel is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Citadel, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 18, 2024, 12:45 p.m. PST using global television demand data from Parrot Analytics for Citadel in Russia. We provide our partners with comprehensive OTT workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.