The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make more informed content and programming decisions, demand data collected over a given time period can provide valuable insights. The case study of "Darkwing Duck" in Russia offers a good example of how demand data can help inform programming and acquisition decisions.
Firstly, demand data can help executives understand the audience appeal of a particular TV show before deciding whether to invest resources in its acquisition, or production or distribution. "Darkwing Duck" enjoys excellent audience demand in Russia, with 8.7 times the audience demand of the average TV show in the country over the last 30 days. The show has a higher demand than 98.6% of all family titles in Russia, making it a potentially promising acquisition for platforms carrying family-friendly content.
Secondly, demand data can help inform content valuation, which is essential for executives in charge of budgets and investments. The demand for "Darkwing Duck" has increased by 8.5% in Russia in October 2023, indicating that the show's popularity is increasing. By quantifying the marginal revenue contribution of a specific show to a platform, executives can calculate the ROI of a show and decide how much to budget for resources like marketing and distribution.
Thirdly, demand data can provide valuable insights into audience tastes and preferences, thus enabling executives to optimize their content production and acquisition decisions by targeting underserved audiences. For instance, "Darkwing Duck" fans are more likely to like similar shows like "Pinky & The Brain", "Dexter’s Laboratory", and "The Scooby-doo Show", helping executives understand which other shows they can acquire and program to keep their audiences engaged.
Lastly, demand data can inform international expansion plans and support global SVOD expansion. By examining the top 10 global markets where "Darkwing Duck" is most in-demand over the last 30 days, executives can understand where the show has the most potential for global distribution. In this case, Russia is the top market globally for "Darkwing Duck," with an outstanding audience demand of 6.0x, followed by the United States with good demand. Evaluating the relative demand for a title in different locations can also help to allocate funds for future content investments in a way that maximizes potential returns.
In summary, by leveraging demand data, entertainment executives can make more informed decisions regarding content and programming, acquisitions, and distribution. Understanding audience tastes, preferences, and demand can also enable executives to optimize resources and better position their content for global distribution.
Darkwing Duck's travelability to Russia in the last 30 days is 215%, which means that the audience demand for Darkwing Duck is 215% of the demand in its country of origin, United States. Click through to another market to discover how well Darkwing Duck travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Darkwing Duck is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Darkwing Duck, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:05 p.m. PST using demand metrics from Parrot Analytics for Darkwing Duck in Russia. We provide our partners with smart TV series expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.