The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive at an OTT platform or a TV series financing company, you could use demand data, such as the information provided for "Family Guy" in Russia, to make informed content decisions. By examining audience demand over time, you can determine how popular a show is across different markets and how well demand is being maintained. For instance, with 13.5 times the audience demand of the average show in Russia over the last 30 days, and demand for "Family Guy" increasing more recently, it can be concluded that the show remains popular in Russia. With a worldwide audience demand across all platforms that is exceptional, the show's travelability is also exceptional. Given how well the show has held up over time, as indicated by its exceptional longevity, and how quickly it is growing, as seen in its outstanding momentum, it is a good option for acquisition by OTT platforms or even a financing TV series company.
OTT platforms and SVOD platforms could also use demand data to improve their programming decisions. Demand data can reveal the most popular genres in local markets, which could inform the acquisition of content. With "Family Guy" ranking high in the family genre, hovering at the 99.3th percentile in the category in Russia, it means that the family genre is an attractive and resonating genre in Russia. The platforms can use this data to optimize their release strategies and pricing when launching new content.
Entertainment talent agencies and TV production companies can use demand data to help them make branding and casting decisions. By analyzing affinity analysis powered by Parrot Analytics, companies can identify which talents or brands should be partnered with to expand the audience. With the top 10 fan-favorite shows in Russia being "American Dad!," "Rick And Morty," "Bob's Burgers," "South Park," among others, it would be worth considering which celebrities will appeal to audiences of those shows, and see how they can be incorporated into the project in order to connect with the key demo and make valuable connections.
Content distributors and linear/pay TV networks can use demand data to make informed distribution decisions. By understanding which platforms audiences are watching content on and how popular it is, they could make informed decisions regarding which platforms are best to distribute their content. For instance, examining the demand data and travelability for "Family Guy," it is clear that the show has strong international demand and could find success in other markets than the US; and therefore, it would make sense to distribute it on platforms that reach those markets.
In conclusion, demand data such as that for "Family Guy" in Russia, as provided by Parrot Analytics, is valuable to all industry executives when making content, acquisition, distribution, or programming decisions. By understanding your audience's demand data, you can gain insight into which shows will keep current users engaged, attract new subscribers to an SVOD platform, and improve revenue by partnering with relevant brands or celebrities, or producing spin-offs. Additionally, you can identify demand gaps in your current programming that should be filled by previously under-prioritized programming.
Family Guy's travelability to Russia in the last 30 days is 40%, which means that the audience demand for Family Guy is 40% of the demand in its country of origin, United States. Click through to another market to discover how well Family Guy travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Russia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. FOX, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Russia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Family Guy.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as Russia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Family Guy from partners like FOX.
Studios in Russia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Family Guy? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Russia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as FOX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Russia. Contact us now to leverage a return-focused selection criteria for title acquisition from FOX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Family Guy. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as FOX to fortify your competitive position in Russia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Family Guy), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX by incorporating country-specific trend and market demand factors for all markets including Russia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Family Guy, including those that have not even been released. Appeal to your target markets, including Russia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Family Guy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Family Guy, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2:03 p.m. PST using global tv demand analytics from Parrot Analytics for Family Guy in Russia. We provide our partners with comprehensive television know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.