The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive at a streaming platform, TV production house, or content distributor, the audience demand data for "Fremvandrerne" in Russia, in October 2023, can inform several content-related decisions.
A key decision-making area is content valuation. By analyzing the demand data, you can understand how much "Fremvandrerne" is worth to your platform. Parrot Analytics' content valuation system provides insight into a title's dollar value contribution, its ability to drive engagement across the catalog, and how it can drive subscriptions and reduce churn.
You can use the demand data for "Fremvandrerne" to inform acquisition decisions by assessing how well a show would perform on your platform and how much it is worth. Also, you can identify new opportunity markets for content distribution and maximize revenue by uncovering under-monetized titles.
The data can also help TV executives make informed programming decisions by identifying optimal release strategies. For instance, the demand spike in late October indicates that launching new episodes of the show would have been a good idea. It can also be helpful in mapping local whitespaces by identifying the most popular genres in the local market and tailoring the content accordingly.
Furthermore, demand data can inform distribution decisions by enabling you to assess which platforms to target for content distribution and ensure the show is being seen by the right audience on your platform.
Finally, you can use the demand data of "Fremvandrerne" to inform pre-release marketing by evaluating the show's affinity with its audience, determining which marketing campaign resonated best with its audience, and understanding how effective marketing has been in creating momentum and retaining the show's audience.
Fremvandrerne's travelability to Russia in the last 30 days is 416%, which means that the audience demand for Fremvandrerne is 416% of the demand in its country of origin, Sweden. Click through to another market to discover how well Fremvandrerne travels internationally.
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Acquire the best shows from partners such as HBO to fortify your competitive position in Russia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Fremvandrerne), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO by incorporating country-specific trend and market demand factors for all markets including Russia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Fremvandrerne, including those that have not even been released. Appeal to your target markets, including Russia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Fremvandrerne is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Fremvandrerne also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fremvandrerne, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been amended on Nov. 28, 2023, 1:02 p.m. PST using tv demand metrics from Parrot Analytics for Fremvandrerne in Russia. We provide our partners with far-reaching television industry competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.
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