The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, demand data is an invaluable tool for making informed decisions concerning content acquisition, distribution, and programming. By analyzing demand data, executives can gain insights into the performance of TV shows and make data-driven decisions concerning their investment in content.
One key area where demand data can be used is in content valuation. For example, "Futurama" has an outstanding demand rate of 15.1 times the audience demand of the average show in Russia, indicating that this TV series is highly popular. By examining Parrot Analytics' content valuation system, TV executives can determine the dollar value contribution of a title, such as "Futurama," to any platform in any region, thereby providing insights into how it will perform on a different platform in a specific region. They can also use demand data to assess a TV series' ability to drive subscriptions and mitigate churn effectively.
Beyond content valuation, demand data can also inform decisions concerning supply and demand. Executives can examine the top 10 global markets where "Futurama" has high demand, such as the United States, Canada, Australia, and China, to determine which content is most popular worldwide. Based on this demand data, executives can decide which titles to acquire or produce to support global expansion in different markets.
Demand data can also be used to help executives understand viewer preferences by quantifying taste clusters or affinity analysis. Executives can use this information to identify the best talent or the best brand to partner with, thus expanding an audience's reach.
In the case of "Futurama," the data shows that fans of this TV series also like shows such as "The Simpsons," "South Park," "It's Always Sunny in Philadelphia," "Bob's Burgers," and "Family Guy." By identifying these shows, entertainment executives can select titles that would appeal to an audience for acquisition purposes.
Finally, demand data can help executives plan programming strategies, including the optimal release strategy and pricing. For example, executives can use demand data to determine when to release a TV series to maximize its reach and impact effectively. They can also examine the travelability metrics of a TV series such as "Futurama" to determine its potential success in other markets.
In conclusion, demand data is essential to making informed decisions concerning acquisition, programming, distribution, and content valuation for entertainment executives. By leveraging the insights provided by Parrot Analytics, executives can better identify opportunities, mitigate risks, and make informed decisions that drive their business's success.
Futurama's travelability to Russia in the last 30 days is 53%, which means that the audience demand for Futurama is 53% of the demand in its country of origin, United States. Click through to another market to discover how well Futurama travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Russia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. Hulu, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Russia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Futurama.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as Russia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Futurama from partners like Hulu.
Studios in Russia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Futurama? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Russia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Hulu to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Russia. Contact us now to leverage a return-focused selection criteria for title acquisition from Hulu by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Futurama. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Hulu to fortify your competitive position in Russia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Futurama), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Hulu by incorporating country-specific trend and market demand factors for all markets including Russia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Futurama, including those that have not even been released. Appeal to your target markets, including Russia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Futurama is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Futurama, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been altered on Feb. 27, 2024, 1 p.m. PST using tv demand data from Parrot Analytics for Futurama in Russia. We provide our partners with smart television series competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.