The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives who are making content acquisition or distribution decisions, Parrot Analytics' demand data can help them make more informed decisions. Take, for example, the case of "Indian Matchmaking" in Russia in the month of October 2023. Its audience demand at 9.8 times the average show in Russia, with only 2.7% of all TV shows reaching this level of demand, indicates outstanding popularity. This demand data can be used for content valuation purposes, as it quantifies the dollar value contribution of any title to any platform in any region. Entertainment executives can also use demand data to determine how much to spend on content, as Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of titles to platforms.
Entertainment executives can also use demand data to measure a show's peak audience performance and its average audience performance over time. The demand spike in late October 2023 for "Indian Matchmaking" in Russia indicated that the show was gaining momentum. However, the decrease in audience demand by 6.5% also suggests that its popularity might not be sustainable over a longer period compared to earlier periods. Furthermore, the Parrot Pulse dimensions partially provide insight into the show's performance:
- Travelability shows that "Indian Matchmaking" has okay international demand relative to its home market (the United States)
- Longevity shows that although the audience demand for "Indian Matchmaking" is maintained over time, it is only okay and prompts executives to consider whether the show has the potential to maintain its demand in the long run
- Momentum is good, indicating that the show is growing in popularity
- Backed by relatively weak franchisability, the show is less likely to provide spin-off opportunities for entertainment executives
- Reach is okay, emphasising that the show has a dedicated fan base.
The use of demand data to compare "Indian Matchmaking" performance across different global markets can aid executives in identifying opportunities to expand the show's distribution channels in these markets. In this case, entertainment executives seeking new territories may find that "Indian Matchmaking" performs exceptionally well in Russia and Ukraine, outperforming the average title with audience demands of 3.0x and good, respectively.
Finally, demand data can also aid in related decision-making for entertainment executives. For instance, identifying the top 10 shows that fans love, such as "Tuca & Bertie", "Manifest", and "Love Death + Robots", can provide insights into which types of shows could resonate with the audience on a given platform.
In summary, demand data from Parrot Analytics provides entertainment executives with insights into a show's popularity, longevity, momentum, franchisability, and reach. These insights can be used for informed content acquisition or distribution decisions and content valuation purposes. They can also determine optimal release strategies for a show and identify under-monetized titles. Most importantly, making decisions based on audience demand through the use of demand data provide executives with a better chance at guaranteeing successful programming and monetization strategies.
Indian Matchmaking's travelability to Russia in the last 30 days is 639%, which means that the audience demand for Indian Matchmaking is 639% of the demand in its country of origin, United States. Click through to another market to discover how well Indian Matchmaking travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Indian Matchmaking is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Indian Matchmaking also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Indian Matchmaking, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:04 p.m. PST using tv demand analytics from Parrot Analytics for Indian Matchmaking in Russia. We provide our partners with far-reaching TV industry insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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