The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, content valuation is an essential part of your strategic decision-making process. Parrot Analytics offers a content valuation system that provides a dollar value contribution of any title to any platform in any region. By examining the demand data of a particular show, such as "Lost In Space," executives can make informed content decisions.
Using "Lost In Space" as an example, executives can assess the economic value of the show in Russia. The show has 8.6 times the audience demand of the average show in Russia over the last 30 days, indicating its popularity. "Lost In Space" is in the 98.5th percentile in the family genre, which shows a high demand for family titles in Russia. The show's demand has also increased recently, although it has fallen by 3.1% during October. Knowing this can help executives determine the baseline value of the title, which can inform content acquisition decisions.
Demand data can also inform production decisions. For example, examining the top 10 global markets where "Lost In Space" is the most in-demand can inform content broadening decisions. "Lost In Space" has performed well in the United States, China, Russia, Germany, the United Kingdom, and other markets, providing insights into where the show has the most potential to grow its audience. Executives can also use this data to determine the optimal release strategy and pricing.
In addition to content valuation, understanding audience demand can assist with subscriber acquisition and retention. Knowing which titles are popular with a current audience will enable executives to select the right shows to retain viewers. In the case of "Lost In Space", executives can investigate the reasons behind the show's success in terms of similar titles and perhaps acquire these shows to increase engagement and retain customers.
Moreover, by examining the Pulse of "Lost In Space," Parrot Analytics' independent measure of its global performance, executives can determine the longevity and momentum of the show and how well audience demand is maintained over time. According to the Pulse ratings, "Lost In Space" has outstanding audience demand across all platforms, and its momentum and reach are good. Executives can use this data to assess the show's ability to drive subscriptions and mitigate churn.
Finally, demand data can inform talent acquisition and franchisability decisions. By leveraging insights from audience demand data in content creation, such as the affinity analysis, executives can identify the best talent and brands to partner with, expand their audience, and create spin-offs.
In conclusion, by examining the demand data for a particular show like "Lost In Space," TV executives can make informed decisions regarding content valuation, acquisition, programming, and distribution. Parrot Analytics' content valuation system and demand data provide insights into a show's popularity, audience engagement, and potential for growth and can assist executives in making strategic decisions that drive success.
Lost In Space's travelability to Russia in the last 30 days is 83%, which means that the audience demand for Lost In Space is 83% of the demand in its country of origin, United States. Click through to another market to discover how well Lost In Space travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Lost In Space is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lost In Space, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 29, 2024, 2:45 a.m. PST using global tv demand analytics from Parrot Analytics for Lost In Space in Russia. We provide our partners with deep television series insight to help them drive better and more informed content sales strategies. Contact us today to find out more.