The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive, you're likely looking to make informed content decisions that will maximize audience engagement, attract new subscribers or viewers, and increase revenue. With the help of demand data from Parrot Analytics, you can make more informed choices.
Let's take a look at Parrot Analytics' analysis of "Love & Death" in October 2023 in Russia. This show is an outstanding example of how demand data can be used to help drive content decisions across the board.
One application of Parrot Analytics' demand data is content valuation. Using the demand data for "Love & Death" in Russia, you can calculate the show's dollar value contribution to any platform in that region. The high level of demand for "Love & Death" indicates that it is a highly valuable asset for any platform, as it has 12.4 times the audience demand of the average show in Russia over the last 30 days and demand has been increasing over time. You can further analyze how much of the show's value is being driven by demand for its stars or specific elements of the show, and use this information to make decisions on pricing or investment in future content.
If you're looking to acquire content or distribute it, the demand data for "Love & Death" can also provide valuable insights. You can use this information to help you in making acquisition decisions by assessing whether it aligns with the taste clusters of your target audience, whether the title exhibits opportunity to acquire or produce, or if its global appeal justifies its acquisition cost. The show's peak rank in Russia and high demand in other countries like China and the United States suggest it has strong audience appeal in multiple markets. By carefully analyzing these trends, you can make more informed decisions about which content to acquire or distribute.
Further insights can be gained from examining related shows that fans of "Love & Death" are interested in and using this information to optimize programming decisions. By identifying what other shows fans of "Love & Death" are watching, you can decide on a mix of programming that will support retention and acquisition strategies. You can also use this information to identify relevant titles for cross-marketing and/or merchandising strategies.
Finally, the demand data for "Love & Death" can be used to inform marketing strategies. With the show's demand spiking in late October 2023, marketing teams would do well to optimize their pre-release marketing strategy ahead of a premiere. The finding that Russian demand for "Love & Death" was 117% of the demand in the United States shows the importance of "Love & Death" to potential subscribers in that region. The show's momentum is fast-paced, which would translate to a powerful marketing opportunity.
In summary, Parrot Analytics' demand data provides a wealth of information that can be used to help entertainment executives make informed decisions. By analyzing data on content valuation, market demand, related titles, and marketing strategies, executives can make choices that drive value, engagement, and revenue, as well as optimization of subscriber retention and acquisition strategies. "Love & Death" is an excellent example of how Parrot Analytics' demand data can provide valuable insights across the content value chain.
Love & Death's travelability to Russia in the last 30 days is 188%, which means that the audience demand for Love & Death is 188% of the demand in its country of origin, United States. Click through to another market to discover how well Love & Death travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Love & Death is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Russia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Love & Death, for example, can be assessed for a market e.g. Russia, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 19, 2024, 2:04 p.m. PST using television demand analytics from Parrot Analytics for Love & Death in Russia. We provide our partners with extensive TV expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.